STRATEGIC PLANNING

Strategic Planning



Strategic Planning

Introduction

PricewaterhouseCoopers which has its tradings as PwC is a firm having its business throughout the world. The firm has its head quarter in United Kingdom. PwC is considered to be the lagest professional services firm in the world because of its highest revenues in 2011. It is also considered to be among one of the four big accountancy firms. The firm runs its operations in almost 771 cities in almost 158 countires. The company has almost 170,000 employees. The total revenue of PricewaterhouseCoopers is $29.2 billion in 2011, out of which it has generated $14.4 billion from assurance practices, and $7.63 billion from Tax practice, and $7.46 billion from its advisory practice.

External Environment Analysis

Political Factors

The main political factors associated with the retail market are as followed. The local authority support for the charity is declining continuously. There is a great potential of withdrawal preceding the changes in the political control. There is also lack of coordination in the charity agenda. The political factors have greatly influenced the regulation of charity.

Economic Factors

There are some economical factors which can affect the retail market of USA. These are the factors through which the purchasing power of the potential clients is affected. The economy has low inflation rate which is considered as the benefit and good sign for the companies. The rate or inflation has decreased to 1.3%. Another good factor for the retail market is that the unemployment rate is very high and; therefore, the rate of spending is also high. This is a very good sign for any company who wants to start its business (Agrawal, 2004, p. 26). It is calculated that the GDP of the country is also increasing at an accelerated rate and which is also increasing consumption level of customers.

Social Factors

In USA, the access of the Internet is growing day by day. Statistics show that almost 29.8 million households have access to the Internet. This ratio increases the trend of online buying and marketing, which could be helpful for the retail market in a sense that they can start their online marketing campaign. It is estimated that almost 99% of people spend their time in watching TV and using Internet on evenings and weekends (Khalifa, 2000, p. 194).

Technological Factors

In USA, the technology is increasing day by day, and development in technology is affecting the retail organizations of USA (Grant, 2010). The technological change has changed in the operations of business like now the transactions can be provided by using the Internet facility, similarly payments can also be made through the online payment options.

There are different change factors that can affect the macro environment of the company or the company's strategy. These change factors affecting PricewaterhouseCoopers' strategy is the change in the organizational structure, and change in the policies of the organization.

Porter's Five Forces

We can make an analysis of the external environment of PricewaterhouseCoopers PLC through the Porter's five forces model. From this model we can see that competition in terms of suppliers is ...