STRATEGIC OPERATIONS MANAGEMENT

Strategic Operations Management

Introduction3

Discussion3

Operating strategies3

Business Strategies4

Exploitations of Value Chain and Quality8

Conclusion9

Strategic Operation Management

Introduction

Heathrow airport of London is considered among the world's largest airports; it comes under the third biggest airport of the world and has been located in London Borough of Hillingdon, United Kingdom. It has capacity of sustaining heavy traffic passengers which arrive and depart through six of their airports. The major hub of British airways which serves around 200 destinations possesses 86 airlines flying worldwide. From which the most famous ones are Dubai, New York, Frankfurt, Amsterdam and Dublin (Heathrow, 2013).

In 1929, it has established as a small airfield which later in 1944, expanded the size of airfield as a civil airport. There are around 70 million passengers who travel through this airport while it only has two runways that run in east and west direction. There is heavy guarding of security which is provided with the help of drug trafficking, there also exists TV crews for updating, with all of the newspapers and television all around the globe. It is architected in Hexagram shape as it has five terminals with one in the middle and rest positioned beside the middle terminal in hexagonal shape. The operations at Heathrow Airport are conducted in 99% of the total capacity that it possesses with 24/7 arriving and departing of flights. The employment figure at Heathrow airport is of 76500 people having a staff quality of 6422 (Heathrow, 2013).

Discussion

Operating strategies

The operational management of Heathrow airport already carries various strategies where it also deals with many of its managerial, operating as well as lower employee's activities. It has four of the reporting points where the aircraft of Heathrow itself report at Bovingdon, Ockham, Lambourne and Biggin Hill (Heathrow, 2013). The controllers of the air traffic possess main operating activity where they have been guided by the aircrafts for landing and approaching the destination successfully and further lead them to one of its terminal out of the other four terminals which functions in holding the traffic of aircraft arrivals. The controllers of air traffic communicate with each and every flight which takes off, passing by or land at Heathrow.

Moreover, after the successful landing of aircraft at Heathrow the controllers traffic handling hand over the control responsibility of the aircraft to the Heathrow tower which provide proper guide to aircraft to go to their specified terminal and let the passengers arrive in one of the world's best terminal and the most famous airport for shopping (The Guides Network, 2013).

The Heathrow airport has also been recognized and awarded as the victor of the world's best airport terminal and duty free shopping in the world airport awards by SKYTRAX (Heathrow, 2013). More significantly, a heavy noise is produced with the departure of the aircrafts which directly affect the densely populated areas; therefore, Heathrow has set the departure of aircraft from the west runway and east runway for their arrivals (The Guides Network, 2013).

There are a number of limitations and restrictions been made for maintaining ...