Strategic Operations

Analysis of Strategic Operations

Analysis of Strategic Operations of Lloyds Pharmacy

Introduction:

Lloyds pharmacy is the leading pharmaceutical trader of Europe, operating under the name of Lloyds Pharmacy "which is possessed by the wholly owned auxiliary named as Celesio AG". It was established in the year 1988. This is a public pharmacy operating over 1,700 pharmacies operating in United Kingdom. It is United Kingdom's 25th largest retailer company with the turnover of 1.8 billion per year. It comprises of around 16,000 staff members. Each one of the pharmacies of Lloyds does not operate as a normal pharmacy, "in fact" they offer a wide range of facilities and services to the communities, which include general checkups of health such as blood pressure testing, collecting prescriptions from local GPs and delivering them to customers and much more.

Lloyd pharmacy for the purpose of communicating and interacting with its customers launched a new magazine of their pharmacy which had 500,000 copies available, which are free to take home for customers in around 1,650 different pharmacies all across United Kingdom. Lloyds to make their magazine look more appealing hired a specialist who had years of experience in the fields of health and beauty. Lloyds Pharmacy is known as the brand "Healthcare for Life". Lloyds pharmacy in October 2010 took over a principal part of shares in the better life healthcare, which is the United kingdom's biggest online mail order retailers for disable and of mobility living aids and the products (Lloyds pharmacy, n.d).

Operational and Business Level Strategy:

Operational Strategy of Llyods Pharmacy: Lloyds pharmacy has divided its operational strategy into two areas: 1. Internal operational strategy. 2. External operational strategy. Internal operational strategy:

Internal operational strategy that has been adopted by Lloyds pharmacy is to make sure each and every department runs effortlessly and efficiently. If the company does not keep a check on each activity then it will not be able to perform as fine as it had been doing so far. Lloyds pharmacy is diversified into numerous divisions surrounding the strategies of planning and development. Following steps are included in making an effective operational strategy (Lloyds pharmacy, n.d): 1. Concise and timely execution of the plans and strategies for all the pharmacies. 2. For all the pharmacies of Lloyds to process in the best manner possible best practices are shared, explored and evaluated. 3. Building positive relationships with the entire network is extremely critical; this provides information regarding what is going on at which level. 4. It is extremely essential to ensure that the communications that take place are lucid and compact. 5. Performance check after every 6 months for every department is a must to maintain the standards of the organization. 6. To succeed it is essential for any organization to be customer oriented not profit oriented. 7. To make influential decision making, it is vital to approach in a smarter, better yet simple way. 8. Lastly, providing support to the pharmacy network. External Operational Strategies:

As Lloyds pharmacy is extended ...