Strategic Marketing Plan

Strategic Marketing Plan

Introduction

Corporate-level strategy is defined as any action taken that attempts to gain a competitive advantage in the marketplace by selecting and managing several businesses competing in multiple industries or markets. By using this definition for strategy, successful managers will lead and direct several strategic business units (SBUs) to achieve an end-result exceeding that of the sum of its parts. In today's business environment, a definition similar to that above, where strategy entails an individual firm and its SBUs is somewhat short-sighted as strategic decisions are rarely limited to the four walls of the factory or even ...