STRATEGIC MARKETING MANAGEMENT

Strategic Marketing Management

[Name of the Institute]

Executive Summary3

Introduction4

Marketing Tools5

SWOT Analysis5

Strengths5

Weaknesses6

Opportunities7

Threats8

Marketing Objectives9

Marketing Strategies and Tactics10

Schedules and Budgets11

Financial and Data Control11

References13

Strategic Marketing Management

Executive Summary

There are many of the players that are concluding with the fashion industry of the United Kingdom. One of the most important name in the industry is related to the Mark and Spencers. They are the leading brand name in the retail iundsutry worldwide.They deal in four business units including clothes, food, furniture and electronics. The reason of the success of the company is its high quality products and low pricing strategy. The management of the company has emphasized on producing high quality products which can fulfill the needs and demands of people. The company has faced ups and downs in these past few years, and it is the result of its continuous efforts that it has been able to maintain and retain its position in the market.

This report focuses on the marketing objectives, tactics and strategies of Marks and Spencer. It also focuses on the marketing tools used by Marks and Spencer to analyze and evaluate the environment and situation of the industry. They keep an eye on the competitors and take actions to effectively deal with the level of competition in the industry. The report presents the marketing plan of Marks and Spencer and helps in understanding the reason of success of the company.

Introduction

Marks and Spencer is one of the largest retailers in UK. They have been dealing in the fashion industry for many years. The business emerged as a small stall in 1884, and later it changed it to the retailer. Marks and Spencer is an international brand, which is known by people all over the world. In these many years, Marks and Spencer has gained tremendous success, which is a result of execution of great ideas and planning. Mark and Spencer focuses on providing its customers with high quality, reliable and durable products (http://corporate.marksandspencer.com/).

The management not only caters high quality products at good prices, but also emphasizes on providing its customers with hygienic, stylish and advanced products. In these many years, Marks and Spencer has valued customers and have focused on providing customers with products and services above their expectations. Marks and Spencer has four business units which include household, furniture, clothing and food. Its main units are clothing and food, and these units have helped Marks and Spencer in gaining success and fame in the world. Marks and Spencer is a well-known brand, and people all over the world are aware of this brand and its products (Catanet, Grigore and Radu, 2011, pp. 25-37).

This report focuses on one of the largest retailers of UK, Marks and Spencer. Its marketing plan is discussed and analyzed using different tools of marketing. Marks and Spencer has made the place in the industry by attracting customers and fulfilling their needs (Crabb, 2011, pp. 46-65). They have effectively used marketing tools and strategies to gain success and growth. Marks and Spencer has some brand values which ...