STRATEGIC MARKETING MANAGEMENT

Strategic Marketing Planning



Strategic Marketing Planning

Introduction

The marketing plan serves as a tool that indicates the steps to follow along with the objectives and tactics to reach the destination at the allocated time. Marketing plan serves as the strategic plan of an organization. There are some evident logical sequences of activities in the strategic marketing planning such as conventional sequence of planning and the iterative sequence. This essay intends to justify the statement raised by the proponent against the conventional model as it ignores the organizational and human realities facing the planner.

Discussion

The conventional model includes the activities of strategic ...