Strategic Marketing

Strategic Marketing



QUESTION 13

INTRODUCTION3

Google's Strategy Formulation3

Strategic Analysis and Choice4

SWOT Analysis5

Financial Projections and Analysis5

Critical Success Factors6

CONCLUSION7

QUESTION 27

How to Take a Follower to a Leader8

Choosing and Handling the Set Mechanisms8

Implementing Protocol for De-Activating Handles in a Handle Set on Temporary Basis8

Implementing the thread pool9

Implementing Protocol for Allowing Threads for Joining the Thread Pool9

Implement the follower promotion protocol10

Implement the Event Handlers10

Implement the Event Hand-Off Mechanism10

Strategic Marketing

Question 1

Introduction

The term “Google” is one of the most frequently listen one for all the internet users in the entire world. For the Google the world seems to be a really fertile place, which is bursting with creativity and also with its ever-expanding Web tools and services' population. Although in this world simple, colourful, modest hemisphere is finding to be backed with another side which is murkier, crawling with a huge amount of trouble, users who are really critical and also with annoyed regulators. Also with legislators and so many other watchdogs too. On a much closer scrutiny and also for all of its brand perfection, the corporate remit of Google is really difficult to be defined (Hayes & Bodhani, 2011).

Google's Strategy Formulation

Google has a short term objective which is to go for an expansion of the workforce; this is for the anticipated growth. Another factor which is going to be considered at Google is the option of expansion in the international arena and also for continuing the development of various new products. Being an organisation which is consistently being innovative and meeting the dynamics of the e-world, there are always need of tailoring the current scenario for the sake of betterment. CEO of Google has so far proved through his discussions especial all the fact revealed in annual reports tells that in what manner Google is considering the situations (Mergent, 2005, b).

Expansion of the workforce will be really helpful for achieving some of the long-term objective which is for delivering a new technology which will facilitate the advertising sector. The organisational structure of Google is basically functional. On the other hand it also includes some of geographical organizations. In an average each manager has almost have direct reports 20 in numbers (Hardy, 2005).

The company has a very profound existence in the global marketing and this is the fact that there is always need found for making the expansion actually an important thing to be considered. Following is the graphical representation of the geographical existence of Google for the years 2005 and 2006.

In Google the HR department only goes for exceptional kind of people as there hired workforce. All the job candidates have to go through a difficult kind of tests and then they have to also go through an intensive kind of interviewing process. At Google there are also generous stock options which are offered for retaining the best talent and also for aligning the employee interests along with the shareholder interests. At Google the operations are performed primarily through the small and focused sort of project teams, these might remain jointly just few weeks earlier ...