Strategic Management Plan for Photography Studio Corporation



Strategic Management Plan for Photography Studio Corporation

Executive Summary

Overview of the Plan

Every normal and happily managed family in modern times shares a tradition of taking pictures in their family events to capture and save their priceless family moments. Moreover, to ensure quality photography, majority of modern families also makes sure that these pictures are taken by professionals only. Therefore, in order to cater with the needs and requirements of these families and their photographic fantasies, Photography has shaped its basic action plan with following principles;

Clearly defines aims, objectives and strategies of the company

Distinguish and differentiate precisely the key goals of each department in the studio.

Planning of back up strategies for catering with the risk management aspects

Efficiently allocate all the available resources

Create a healthy and productive workplace environment

Prioritization of customers needs

Maintain the progress rate and image of the brand

The “Uniqueness” Factor

The studio has precisely defined clear set of outlines and guidelines for itself. Every individual working in every department has been provided with a clear picture in mind of the benchmark he has to achieve by the end of every day, month and year. Moreover, the Photography studio plans to remain the only studio to date that will signify the importance of family values and memories by signifying the importance of capturing these moments with camera. Therefore, the sole reason behind this strategy is to be able to make customers in every region to set apart the Photography studio with other studios.

Competitive Advantage

The studio must aim to enjoy an appreciable amount of appreciation along with customer loyalty to them that remains unaffected. Moreover, the efforts and determination of the management and employees must make sure that the studio stands out in the market with many other studios (www.atomicdogpublishing.com). There studio must adapt three basic principles.

Ensuring high quality photography by various professional photographers

Provide flexibility of booking dates to the customers

Punctuality and professionalism approaches

The Studio and its Target Customers

Photographic Studio is all about families, their moral, social and ethical values and how this affects their family values and their events. The studio realizes that in 21st century, time literally flies by. The studio also realizes how poorly the family values and family lives of many individuals suffers in recent times with the completion and workload in every institution. Therefore, the studio plans to gives a message on the importance of these family events and get-togethers where all the family members can relive the glorious family moments.

The studio therefore will offer its services to the families to be the one to save and capture the priceless moments in the events in the form of pictures. Hence families, irrespective of size and dynamics, are the target market of the studio. This is one of the reasons why the studio emphasizes so much in its beginning advertisement campaigns, on maintaining family bonds and ties and the importance of these family moments. Therefore, on individual basis, any couple about to get married, any college student about to ...