Strategic Management Plan for BMW

Strategic Management Plan for BMW

Situation Analysis of BMW

In 2001, BMW introduced a visionary concept of control under the name of iDrive, which denounced trends throughout the automotive sector. The letter “i” in this campaign for BMW stands for innovation. In 2007, the company reiterated its vision to establish renewed focus on the project. The idea was to create a revolution in the automotive industry and create an entirely new business model.

BMW has always adhered to develop visionary vehicles and transport services; for which the design, inspiration and a new understanding which is clearly defined on the principles of sustainability.

Product: BMW i3 and i8

What is the fundamental difference between the BMW i3 and BMW i8?

BMW i3 is known as the Megacity Vehicle, the first mass-produced fully electric car produced by the BMW Group. This vehicle focuses on future transport solutions in urban areas.

BMW i8 sports car is the most modern kind. It is an innovative, sophisticated and intuitive car design that is built upon the concept of BMW vision of efficient dynamics. It is a unique plug-in hybrid solution that combines an internal combustion engine BMW with Twin Power Turbo and electric BMW drive. It creates an extraordinary driving experience accompanied by extremely low fuel consumption and emissions.

BMW always consider the new concept cars and the product portfolio. Furthermore, BMWi has potential for further future expansion. Other concepts just celebrated its European premiere in Geneva: BMW i3 Concept Coupé and BMW i8 Concept Spyder.

Production Planning

As BMW i3 and BMW i8 will be produced at the BMW plant in Leipzig, Germany. For investment in new buildings and equipment was in 2013 allocated approximately EUR 400 million and created 800 new jobs. In the production cycle, cars will be designed to lessen their CO2 emissions and will draw on renewable resources. The company is currently exploring the possibility of standing its own wind power plants in the race.

BMW Experience with Electro

BMW AG gained experiences with electro cars over a long period. At the moment, the company carries out field tests with vehicles powered purely by electricity. Over 1000 cars BMW ActiveE 600 MINI E cars currently used to obtain important feedback ties of operation in everyday life. The information gathered will be used to enhance existing knowledge and gain more information about the needs and desires of customers. Feedback from customer tests of the MINI E and BMW Active E is transmitted directly to the serial development of the ...