STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Introduction

According to the past studies it is observed and proved that the organizational behaviours are influenced by various factors. These factors depend on different theories, moreover, past researchers worked on a different aspect of a single phenomenon. In addition, the organizational behaviour was considered as to be influenced by the classical approach which was helpful for identifying and resolving the initial or the minor problems that were pertaining to the organization. Leaders or the managers are usually familiar with word "Change Management" if they are working within a large corporation or organization.

A change management is a set of processes that are employed to make sure that changes have been implemented in ordered, controlled and systematic way. This paper attempts to apply models and concepts from the course also analyzes a significant change initiative that has been observed in Marks and Spencer. The paper seeks to give specific relevance to an analysis of the change strategy at Marks and Spencer in the capacity of a newly appointed Associate Director of Strategy. It presents a description of the change implementation strategy, an elaboration of how the change was structured and sequenced, a discussion on how political support for the change was obtained and how successful those efforts were. Moreover, an explanation of what the change did to prevent or minimize resistance to change, what was the nature of the resistance and how did the leaders deal with the resistance. In addition, the paper also describes how momentum for the change was built and sustained as well as an elaboration of how the monitoring mechanisms were used and how information from the monitoring was used or not used. In the case of Marks and Spencer, a significant degree of instability was created when the organization chose to shift its strategy. This paper is, in essence, a discussion of how the findings that Marks and Spencer may come across when the change management strategy will be implemented.

Basic Principles for Strategic Change Management

Change management in relation to the Marks and Spencer is only possible if some specific principles are being followed (James, 2004, 313). Here is information about basic principles that must be in knowledge of all managers and leaders:

Different people will react differently on proposed changes

Everyone has fundamental needs that should be considered

Change may result in loss; therefore, business leaders should be courageous to accept it

Expectations need to be managed realistically

Courage to deal with fears

The organization like Marks and Spencer should know how these principles will be applied in change management.

Marks and Spencer can deal with different behaviours of concerned people by proper communication beforehand. Be open and honest about providing facts. Avoid being overoptimistic. Meet their openness needs but in a way that they may not set unrealistic expectations (Kotter,1995,36).

Make a communication strategy for large groups of people that ensure the necessary information is efficiently and comprehensively disseminated to all people. Tell the story of change to everyone at the same ...