STRATEGIC MANAGEMENT

Strategic Management





Strategic Management

Introduction

The two most important factors for the success of Apple, is to respond to the customers' demands and learning from the past mistakes. Offering quality products and put local people first in the way they conduct their business as their key strategy. The relative positioning of Apple's market share with esteem to other premier players in the market has showed as pursues. The company targets various market segments with separate offers for each of the goals. Apple targets consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations. Apple gets the benefit over competitors profited by proposing consumers larger value, either via smaller charges or by supplying larger advantages and service that supports higher prices. The products of Apple include Apple iPad Tablet, Mac Pro, Mac mini; MacBook, MacBook Pro, MacBook Air, iMac and iPod touch etc.

Mission, Vision and Values

Apple' vision shows two main tasks that include;

- Management to long-term (attention, not the management) of the organization

- Control of the organization and its management

The function of Apple' vision also shows long term direction is to ensure the definition and respect for the mission and goals, the strategy but also to help define the vision. It establishes a sense of urgency which is vital for the change management process (Laudon and Kenneth, 2009). For the change management process at Apple, it is necessary to clearly communicate the challenges faced by the organization with a sense of hope, not panic. It will be imperative to create a strong vision by developing a vision for the coming change along with high level strategies to achieve the vision. Apple will have to communicate the vision by using every vehicle to continuously communicate the vision.

Mission and values of Apple ...