STRATEGIC MANAGEMENT

Strategic Management Report on Hyatt Hotels



Executive Summary

The report is about the management of strategies at Hyatt Hotels. The report describes the history and given an overview of the organization that Hyatt belongs to hospitality industry. It operates more than 200 hotels and motels. After giving the overview, the report presents the findings of external environment analysis. According to this external analysis the industry in which Hyatt Hotel operates facing severe nature of competition. Various technological and social factors that are affecting organization are also discussed. The internal analysis of the organization shows that although, the firm is in good financial position but different brands under the umbrella of Hyatt hotels are losing its worth as they are getting old. In the end, few recommendations are made by keeping in view the result of the analysis.

Tale of Contents

Executive Summaryii

Introduction1

Aims and objectives of the report1

About the organization2

History2

Mission Statement of Global Hyatt Corporation3

Vision of Global Hyatt Corporation3

Values3

Background to Strategic Management4

Strategic Management of Hyatt Hotels4

Current Situational Analysis5

External Analysis5

PEST Analysis5

Political Factors6

Economical Factors6

Social Factors7

Technological Factors7

Porter Five Forces Analysis8

Bargaining Power of Buyers8

Bargaining Power of Suppliers8

Threats of New Entrants9

Threats of Substitutes9

Rivalry among Competitors10

Internal Analysis10

Product Lifecycle11

Hyatt Regency11

Grand Hyatt12

Park Hyatt12

Ansoff Matrix13

Financial Analysis14

SWOT14

BCG Matrix15

McKinsey Matrix16

Recommendations16

Recommendations for the scenario revealed from PEST Analysis16

Recommendations for the scenario revealed from Porter 5 Forces Analysis17

Recommendations for the scenario revealed from Product Life Cycle Analysis17

Recommendations for the scenario revealed from BCG Analysis18

Recommendation of strategy using SPACE Matrix18

References20

Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . .. . . . . . . . . . . . . . . . . 21

Strategic Management Report on Hyatt Hotels

Introduction

The main purpose of operating or conducting a business is to earn a profit and to run the business in a lucrative way. In order to fulfil this main ambition of the business, managers totally and completely rely on the strategies that they devise. Strategies provide direction to the business. The aim of this paper is also to talk about strategies. In this paper, strategies of a renowned and first class hotel with the name of Hyatt are discussed in a significant detail.

Aims and objectives of the report

As mentioned above that basic purpose of this report is to discuss the management of strategies of Global Hyatt Corporation in a holistic approach. In today's world, the phenomenon of globalization is in vogue. This phenomenon of globalization urges organizations to expand their business and search better opportunities across the border. When an organization decides to go international then the management of that the organization has to devise strategies to meet the global challenges. To fulfil this main purpose of the report, there are various sub objectives that would lend a hand in covering the core of the topic. These sub or mini objectives include exploring the external and internal environment in ...