STRATEGIC MANAGEMENT

Strategic Management

Strategic management

Executive Summary

Globalisation brings many changes across all sectors, thereby sparing the mass distribution. In addition, technological developments constantly alter consumer behaviour. However, fear of substitution of customer purchases in stores in favour of those made on the Internet, implying a decline in market share, blurred for two main reasons. On the one hand, most of the retail chains have created a subsidiary of Internet sales and other, independent e-markets do not meet the expected success. Some websites even have serious financial difficulties (Miller, 2009, 34).

In this economic turbulence, the need for information and master new technologies have a vital importance for all businesses seeking to develop sustainable and want to carry out their strategies to create value. To this end, various resources are mobilized. Among a whole, the panels are mobilized. The data to collect different panels are used in many external domains such as economy, technology, politics but also in internal marketing departments, management and proves to be a powerful tool for decision branch, when combined with geo marketing (Miller, 2009, 34).

Through the study of business WAL MART, it will be presented at first use of panels in the positioning and contribution of key figures. Their role in the conduct of a marketing network is great. Similarly, their contribution of the panels in geo marketing solutions is also amazing. Finally, it will be summarized through the use of these different parties in the real case.

Marketing analysis of Wal-Mart

Positioning and performance indicators

Wal-Mart Carrefour worldwide leader / challenger virulent

Wal-Mart positioning worldwide

Marketing network

The group dynamic Wal-Mart

The principle of chain of Porter in the development of its network

Geomarketing

Geomarketing role in the development of a network

Its use in the strategic and operational marketing

The Role of Panels

Strategic positioning and collection of key figures

Network marketing, value creation

Micromarketing

Introduction

Wal-Mart is the business world. The data showing the size of giant Wal-Mart do not miss its great contribution in the retail industry. Wal-Mart is the world's largest company, the largest private employer in the world, the eighth buyer of Chinese products to Russia and the United Kingdom.

The turnover of the Wal-Mart exceeds the GDP of Switzerland, its IT budget greater than that of NASA, the financial wealth of the heirs of Sam Walton that is the founder is two times higher than Bill Gates but behind these superlatives lies the story of a very unique company in Arkansas that, in the space of 40 years, has revolutionized the old Fordist models of work organization and largely reconfigured friend reports producers and retailers the entire U.S. economy.

The success and political influence of this giant company allow it to redraw the city plans to determine the real minimum wage, to break unions, to define the contours of popular culture to influence capital flows in world, and maintain what amounts to diplomatic relations with dozens of countries. While the margin of man moving works of governments remains limited, Wal-Mart now seems to have more influence than any institution, not only on whole sectors of American ...