STRATEGIC MANAGEMENT

Strategic Management - Motorola Case Study

Strategic Management - Motorola Case Study

Introduction

Motorola is an innovative, is driven by the highway. The new driver guide, it has a small load. Motorola continues its restructuring after the spin-off its semiconductor division. Motorola has been in operation for four business segments: connected home solutions, government and enterprise mobility solutions, mobile devices, and network. (Gandz, 2005: pp.1-6) Motorola is a global leader in wireless the second-largest manufacturer, Nokia. Motorola's wireless infrastructure equipment, such as cellular transmission base stations, amplifiers, and servers, but also the leading suppliers. Motorola is a highly competitive communications industry. Motorola to phase out the profit-driven radio and television, the company intends to concentrate its activities mainly in the high-tech electronic components, such as: mobile phones. (Kelly, 2004: pp.389-398)

Question 1) Critically evaluates Motorola's divestiture of its handset business as a means of achieving improved performance. What do you conclude?

In January 2008, Motorola announced that it may spin off its mobile devices division followed years of decline in market share in mobile phone industry. Motorola's "RAZR" phone of the wild success in 2004-06, failed to maintain market share, Apple's iPhone claimed that "must have" status and the traditional mobile phones become more and more commercialized. (Pearce, 2005: pp23-27) Even with the mobile terminal division of the poor recent performance, this is something to learn, starting the mobile phone industry is the impact of its plans to spin off mobile phone

If Motorola sells its division, making the set-top boxes and network equipment, rumors, reflected in its troubled mobile phone sector confidence, securities analysts do not agree. Maynard Um with UBS (UBS AG) analyst, cash - estimated at 450 million pounds or so - from family and network of sales and can provide the necessary funding to facilitate the company's mobile phone unit from Motorola in the Planning Division wrote in a research report the rest of the company.

But people Tero Kuittinen, and limited liability company MKM Partners in Greenwich, Conn., analyst at Motorola, analysts rate the stock a "sell" minority and do not look at Motorola's business profitability and stable part of the sales with to much good.

Motorola's third-quarter revenue was five forty-five, $ one hundred million pounds, down from 27 percent last year. Mobile phone division of £ 1.69 billion yuan in the quarter, which fell by 46%, while cable television and Internet Division 200 million pounds, down 15%. Motorola's handset division in a more severe condemnation, Morningstar senior stock analyst Joseph Beaulieu Motorola earlier this month, Google's Android-based smartphone operating system, a new crop of successful call any bets "adventure" and writes: Template money-losing mobile phone unit, the company will be better than to keep.

Others to see the latest Motorola mobile phones, the Cliq mobile phone and Droid, which is released praise, and at least some observers believe that the success of the sale, and last weekend, the company's dominant mobile phone market evidence of a turnaround a few years ago ...