STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT

KFC, Kentucky Fried Chicken Known as, is a Chain of fast food restaurants based in Louisville, Kentucky. Currently, KFC is a chain of more than 13,000 restaurants in 80 countries. The fast food chain KFC chicken is also the most famous in the world. The mysterious recipe for KFC chicken is prepared with 11 spices and herbs. It is this spicy marinade that can offer as many KFC chicken flavours. Although it was invented in the 30s, this recipe is a real mystery to this hour. The know-how KFC is so incomparable and inimitable especially (Leda, 1995).

At KFC, the chicken can be enjoyed from every angle. Between pieces of spicy chicken or not, chicken wings, the Twister, the tenders, the Bucket and Tenders or Exotic salads, you'll enjoy at will. In 1991 the first KFC in France will open its doors in the mall Carrefour de Villers in Beer. Gradually the restaurant chains will grow to the delight of lovers of fast food. At KFC, the consumer can choose a la carte menus. To ensure that consumers can have the recommended dietary, KFC takes into account individual needs. At KFC, each individual can find the menu that corresponds to it. Despite an inevitable success with nearly eight million consumers in the world by far, the KFC brand was the subject of much criticism (Frewer, 1998).

Today, in a small pub and efficient service to the international business sector Kentucky function. KFC is a pioneer in this business, which is making KFC quick service bistro business by creating a huge international business empire, global commerce. Currently, Kentucky ranks of Fortune 500 companies, and for its pioneering approach to processing and standardization of financial output list soon nourish the 114th, KFC has the bistro and efficient service, such as e-commerce in the iron-nickel alloys and automotive power large financial business. KFC has set up a very fast transaction services industry, nutrition is not just a brand of proprietary recipes and nutritional supplements, the new measures (Eric, 2001).

KFC trademark affray brim was its method management approach in which the business literally put hamburgers on the assembly line. For KFC outlets to succeed they had to attain perfection by shattering the labour into components and fine tune every facet of hamburger manufacture. This approach is being imitated by businesses all over the world not just very quick nourishment companies. KFC was the first fast food string of links which commenced a centred advocating crusade and constructed advocating icons in the shape clown. KFC advocated in network TV and wireless which made its franchise even more popular. Later on the KFC Golden Arch would brandish the yearly sales number on them.

KFC global scheme can be summarized as firm value and consistency measures, discovery and relentless development, cantered promotional crusade and adaptability to localized zed environments. KFC has not only made an influence on the American heritage but has furthermore conceived an American emblem KFC functions more than 15000 outlets in 105 nations in ...