STRATEGIC MANAGEMENT

Strategic Management



Strategic Management

Introduction

Clearly, the fast food sector running amok throughout the world, where every company is looking for a gap in the market and KFC have spend all over the world.

Interestingly, the product sold by KFC is basically the same worldwide; it seems that we are not so different in culture or taste. Today, the KFC has most famous triumphs on five continents and becomes a common point for the inhabitants of the planet (Andrew 2005, pp.41).

Mc Donald's is an American company that has made the leap and has left its original market (USA) to conquer the world with its quality. Obviously, the secret of success is to offer an unbeatable price-quality ratio (Klotter 2002, p. 796).

Company background

KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the world. KFC, a wholly owned subsidiary of PepsiCo, Inc. until late 1997, operates over 5,000 units in the United States, approximately 60 percent of which are franchises. Internationally, KFC has more than 3,700 units, of which two-thirds are also franchised. In addition to direct franchising and wholly owned operations, the company participates in joint ventures, and continues investigating alternative venues to gain market share in the increasingly competitive fast-food market. In late 1997 the company expected to become a wholly owned subsidiary of Tricon Global Restaurants, Inc., to be formed from the spinoff of PepsiCo's restaurant holdings (Andrew 2005, pp.41).

Defining business

KFC offers a fast food tastes good, consistent quality and accurate service, good price, exceptional customer care, convenient locations and global market coverage through the sale of the franchise and the opening of new locations around the world (Klotter 2002, p. 796).

Mission:

We are the local food and quick service for excellence, offering a tasty menu with high standards of quality, service, cleanliness, value and speed.

We are constantly providing improvements to our products and services to meet the needs of our customers and exceed their expectations.

We are committed to their personal, professional and career of each

Business Vision:

Dominate global food service industry through customer satisfaction.

To be recognized by employees, customers, competitors, suppliers, investors and the general public.

Promoting innovation and creativity.

Anticipate market changes and potential problems that may develop.

Corporate Objective:

Achieving 100% customer satisfaction every day in every restaurant

Corporate goals:

Increasing the share market and profits

Contributing socially and economically with countries to achieve 100% satisfaction of customers.

KFC's values:

Commitment KFC people

Social Responsibility

Respect

Honesty

Enthusiasm

Aesthetics

Porter: 5 forces analysis Porter:

Bargaining Power of Suppliers

The KFC need to source quality raw materials to their suppliers to maintain the pillars of the organization. Thanks to the business suppliers do with KFC because the system providers have grown to become the largest food processors and distributors in the world, and yet are unknown to most consumers (Porter, 2008).

The fact is that KFC created the largest restaurant operation in the world using the least known in the food processing business.

Traditional processing giants were able to get the business of KFC, but almost everyone missed it. KFC developed with its suppliers a policy of long-term relationship beneficial to both sides, ...