STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Introduction

The purpose of this report is to develop the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation, two giants of the automobile industry and to develop SWOT analyses and propose strategies for the two multinational enterprises including the steps which are necessary for research, analysis, and compare both firms to better understand their current position and future plans to increase competitive advantage.

Strategic management is seen to have been founded in the 1950s and 1960s in the United States. It is there that the Ford and Carnegie reports on the standardization of business school curricula recommended a capstone course in “business policy” that would consider how the many functional activities of a firm could be best organized as a whole. And it is there that the first strategic management experts or gurus were identified.

Whatever one's view of strategic management, the success of a business strategy, whether meticulously planned or unarticulated and emergent, is generally measured by its ability to create a competitive advantage that garners healthy margins, and thus profits, over time. While some strategies may lead to such margins being deferred (e.g., companies like Google and Amazon realized that securing market share was initially more important), or some brands may lose money so long as they promote the business in other ways (often referred to as loss leaders), corporate margins cannot be deferred forever. With this in mind, there are some potentially interesting avenues in strategic management to be further explored in the future.

Ford Motor Company

The Ford Motor Company is a multinational U.S. builder of automobiles based in Dearborn, Michigan, United States. It was founded in June 16th of 1903 by Henry Ford in Detroit, Michigan. According to the magazine Fortune, DaimlerChrysler and Toyota Motor overtook Ford ranking as the second and third set of global car manufacturers with the most revenue in 2004 respectively. For many years, Ford was global number two behind General Motors. Ford remains one of the 500 largest corporations by revenue.

The Ford Motor Company also owns Mercury (until closing) and Lincoln. Ford is currently building plants in many countries, and creates cars for different countries based on local tastes. Currently offers two models hybrids, the Ford Fusion (USA) and the Ford Escape.

SWOT analysis

SWOT analysis is a typical strategic analysis, and its value comes from the SWOT analysis of the result after, but from then prescribes the right medicine-based solution. In this paper, SWOT analysis of Ford's strengths and weaknesses of the internal environment, external environment, strategic analysis of opportunities and threats, and the company aims to select a suitable strategy for the future development of the correct decision.

Sustainable Development of Ford Motor Company SWOT Analysis

Under the conditions of market economy, enterprises are faced with any problem of sustainable development. For this problem, analysis of their own internal and external environment facing the enterprise is essential to take response measures in a ring. Currently, the majority of enterprises to adopt their own ...