STRATEGIC MANAGEMENT

Strategic Management Pfizer Pharmaceutical Company

Strategic Management Pfizer Pharmaceutical Company

Question1-Discuss reason why outsourcing has become so important strategy to the Pfizer over the past years

Pfizer Inc. is working since 1849, it was started by Charles Pfizer and Charles Earhart and up till now, it has 150 million customers using their pharmaceutical products. The head office is established in New York, NY (USA) and the research & development position in England, Japan, France and USA respectively. They have 120,000 employees in world-wide. In 2002, the incomes is up to USD$32.4 billion. Pfizer process are recognized in Belgium, Mexico, Panama, and Puerto Rico. (Slywotzky 2009 p.13)

The variety of their pharmaceutical goods is large which covers cardiovascular infections, centered tense scheme infections, genitor-urinary scheme infections, upper and smaller respiratory scheme diseases.etc (Slywotzky 2009 p.12)

John Mcinnell, Ph.D., Pfizer's Chairman and Chief Executive Agent premier a pharmaceutical business with $32.4 Billion revenues in 2002 and the Resources & Development budget in 2003 is $7.1 Billion. Pfizer Inc. started from a fine chemical business since 1849, then up till now with 120,000 workers in worldwide. Merger and acquisition permitted for rapid development and worldwide expansion as more than 150 nations use their merchandise conveyed into Hank's vision.

Pfizer Inc., find out, develop, producer, and sell leader treatment medicine for human being and natural world and numerous of the global outstanding buyer product. Our pioneering, great merchandise advance the value of existence of populace round the planet and aid them relish longer, healthier, and more creative lives. The project has 3 enterprise section: happiness care, animal comfort and buyer welfare care. (Pascale 2008 p.19)

According to the number from the Financial Times (April 6th, 2000), the 3-top worldwide pharmaceutical companies in sales is from GlaxoSmithKline (GSK), Pfizer and Merck (MSD) respectively. However, in 2001, the top number one in sales is Pfizer and they sustain this peak grade for the next 2 years up till now. The main cause for their marvelous growth is that their key pharmaceutical goods are able to advance the value of life of people. (Itchy 2009 p.19)

Research & Development is a key component that a pharmaceutical business should have. Pfizer inc. spent USD7.1 billions in 2003 and this is the only pharmaceutical business that can spend this gigantic allowance for R&D. Mission: Pfizer Inc akin to develop into the world's nearly all appreciated corporation to patients, clientele, classmates, shareholder, commerce associates, and the group of people wherever they job & exist. Their hard-hitting mind-set would lead them to fulfill the task. Purpose: Pfizer dedicates themselve to humankind quest for longer, better, more contented inhabits through detection in pharma, buyer, and mammal physical condition goods. (Glad well 2008 P.17)

For public vehicles, motor-bus is the transport tools that most persons select other than MTR. Due to rapidly modernization, all air-conditioned motor-bus is with mini TV installed. "Road display' conduit is popular now. (Pascale 2008 p.19) However, Pfizer did not hard-sell their goods through "Road Show" channel. They conceived a movie display that a persevering visits a ...