STRATEGIC MANAGEMENT

Strategic Management



Executive Summary

This case study assesses the presentation of ING Group N. V. (ING), a premier international economic services business functioning in 65 nations with 124600 staff. To capitalise on clientele preferences alterations, aging of populations, expanding earnings in certain districts and construct on their enterprise capabilities, ING is focusing on banking, investments, life protection and retirement services. ING is chasing a market expansion enterprise grade scheme to arrest the development mostly in evolving nations with comparable schemes that aim on cost authority and differentiation. Based on the economic evaluation of their presentation, ING was adept to accomplish their business strategic target of maintaining development in earnings and maintain their comparable benefit which is “Low-Risk Investor at Competitive price”.

The report pursues the strategic administration method flow where the strategic investigation of external and interior natural environment will be considered first and ING sustainable comparable benefit and strategic target will be identified. After that, ING present key schemes and their strategic implementation method will be evaluated. The report concludes by economic and not-financial evaluation of ING schemes and their proficiency to accomplish their strategic objective.

 

Strategic Management

 

Introduction

ING Groep N.V. (ING) is a Dutch economic services business that presents banking, investments, life protection and retirement services globally. It assists more than 85 million clients in over 50 nations over the US, Asia, Latin America, Canada, Australia and Europe. The economic goods and services suggested by the business under protection enterprise encompass life and non-life protection, buying into, retirement, and asset administration products (Anthanassiou 2009). Under the banking enterprise, the business boasts individual banking services as to its retail purchasers as well as furthermore presents financial banking services to business and institutional customers. The business is headquartered in Amsterdam, Netherlands

 

Strategic Analysis

The A1 older unsecured liability ranking of ING Groep N.V. (“ING Group” or "ING") reflects the international franchise and the blended borrowing power of the group's diverse functioning entities, but furthermore the outlook that the group's profitability will extend to be forced as an outcome of general financial slowdown and fragile economic market conditions. The rankings furthermore contemplate the very powerful systemic support accessible to the assembly, as illustrated by the €10.0 billion capital injection by the Dutch State supplied in 2008 and the illiquid assets back-up facility organised with the government in 2009 covering 80% of the group's Alt-A portfolio(Thomas 2005).

 

Environmental Analysis

A scan of the interior and external natural environment is a significant part of the strategic designing process. Environmental components interior to the firm generally can be classified as power (S) or flaws (W), and those external to the firm can be classified as possibilities (O) or risks (T). Such an investigation of the strategic natural environment is mentioned to as a SWOT analysis.

The SWOT investigation presents data that is cooperative in equivalent the firm's assets and capabilities to the comparable natural environment in which it operates. As such, it is instrumental in scheme formulation and selection.

 ING Group is actually the major retaining business of the assembly and parent ...