Strategic Management

Strategic Management

About the company

Pepsi is manufactured by Pepsi Co., which is a multinational beverage producer. The headquarters of Pepsi Co. is in the United States of America. The company was formulated as one of the biggest companies, which is earning enormous revenue from the sale of one core product to the entire market. The company has a prestigious brand value and has gained success since the year 2012. It was able to generate revenue of more than $1 billion for each of its product line. The company has a multi-billion dollar figure every year, and therefore, encompasses of a brand that is found out in more than 200 countries all across the globe.

Technological

For any business, the most essential issue pertains to the technological changes, as well as, the idea of the notion to deal with technological changes that are hindering the success of the company for the future. The technological changes for the company are discussed as under; Genetic engineering

The foremost of these changes to keep up with technology encompasses of the genetic engineering. The term pertains to the idea that all the products manufactured in the plant are prepared through the extract of the genes of the ingredients, such as Naked Juice, prepared through the genes and natural fruit extracts.

Emergence of internet

The emergence of internet technology has changed the production method of the products. Right from the market research, to the production processes and the supply chain management, all procedures are carried by the usage of internet technology (Zedwitz, 2003).

CAD/CAM

The use of CAM is evident in all the procedures that are involved in the process of manufacturing of the products at the company. The reason is because it helps the company to integrate all the processes involved in producing a benchmark of products in all lines, along with the integration of marketing needs, customer research, quality assurance and other basic elements that pertain to an excellent manufacturing.

The synthetic material research

Another major aspect that emerges through the use of technology encompasses of the research of synthetic materials, that is, what could be manufactured through the usage of materials that are available. The research encompasses of focusing the health and wellness of the customer, as well as, the effects of developing a product that renders high level of customer satisfaction, with low level of waste of resources. An ample amount of money is spent upon the research ...