Strategic Management

Strategic Management

Part One

Introduction

Nigerian Bottling Company Plc is one of the few multinational organizations that had its origin in Nigeria. The company is responsible for the manufacture and sale of over 33 different brands of Coca-Cola. The Nigerian Bottling Company Plc (NBC) was incorporated in November 1951. The company was incorporated as a subsidiary of the AG Leventis Group. The Nigerian Bottling Company had the franchise to bottle and sells the products of Coca Cola in Nigeria (Hitt, 1999,, P 26).

PESTLE Analysis

PEST analysis identifies the overall environmental factors that will affect companies. This analysis is done before performing the SWOT analysis as part of strategic planning. The term comes from the acronym for "Political, Economic, Social and Technological, Legal and Environmental. It is a useful strategic tool for understanding market cycles, the position of a company or operational management (Lancaster & Reynolds, Pp. 29-31, 2005) (Hitt, 1999,, P 26).

Political Factors

Elections at all levels

Changing the law

The entry of the state in various supranational structures

State regulation in the industry

State regulation of competition (Kotler, Pp. 180, 2007)

Factor

The Impact on the Industry

The Impact on Business

Strengthening political lobby Nigerian retail chains

The emergence of laws that create pStrategic Management

Strategic Management

Part One

Introduction

The idea about a package tour or a package holiday consists of the facilities that are related to travelling including the transportation to get the desired place and the accommodation to live there. There are many companies which have been providing such customers with facilities of travelling and accommodation when they are travelling. There are a number of ways of transportation that are provided by the travel agencies and companies to the customers. A packaged holiday can be seen as a bundle as a whole consisting of travelling and accommodation. Such packaged holidays are managed by the operators of the tour and are then sold out to the customers who are looking for them. Thomas Cook Group is one of the leading groups of travel agencies and companies of modern world. It is a package holiday company, much like the ones described before. The company started its operations on June 19, 2007. The company was formed as a merger between the parent Thomas Cook Company of the 19th century and the MyTravel Group. This report will look into the environmental analysis of Thomas Cook Company and will provide the marketing strategies that are being pursued or should be pursued by the company (www.thomascookgroup.com) (Kotler, 2007,, P 180).

PESTLE ANALYSIS

PESTLE analysis is a marketing tool designed to identify policy, economic, social and technological aspects of the environment that affect the company's business. The policy is studied because it regulates the power, which in turn determines the environment of the company and obtaining key resources for its activities. The main reason for the study of the economy is to create a picture of the distribution of resources at the state level, which is an essential condition of the company. No less important consumer preferences are determined by the social component ...