STRATEGIC MANAGEMENT

Strategic Management and marketing of Danube Buildmart

Introduction1

Overview of Danube Buildmart2

Business Objectives3

Business Goals4

Strategic Capabilities and the Competency of the Company “Danube Buildmart”4

Competencies of the Company4

Strategic capabilities of Danube4

Threshold Capabilities and Distinctive Capabilities of an Organization6

Threshold capabilities of Danube Buildmart6

Distinctive Strategic Capabilities of Danube Buildmart6

Cost efficiency of Danube Building Material7

Capabilities for achieving and sustaining competitive advantage8

Diagnosing Strategic Capabilities of Danube Buildmart8

Critical Success Factor8

Benchmarking9

Competitor Analysis10

Major Competitors of Danube Buildmart11

Baniyas Building Materials Co LLC11

Arab Building Materials Co11

Avenue Building Materials Trading Co. LLC11

Al Rahmani Building Material Trading Co LLC12

Future Strategies for Better Competitive Advantage12

SWOT analysis13

SWOT of Danube Buildmart13

Strengths13

Weaknesses14

Opportunities14

Threats14

Structure of the Organization and Impact to its Strategic Capabilities15

Organizational Structure15

Functional Structure15

Divisional Structure15

Matrix Structure16

Project Based Structure16

Structure of Danube Buildmart16

Expansion of Business18

Showroom in Qatar18

Showroom in Riyadh18

Showrooms in India19

Showroom in Bahrain19

Showrooms within Malls in the region19

Conclusion20

References22

Strategic Management and marketing of Danube Buildmart

Introduction

This paper discusses the strategic management and marketing tactics of Danube Buildmart, which is the leader in construction, and is the best provider of building material, also dealing in shop fitting industries. Strategic management is the process of analysis, making decisions, and taking actions by an organization in order to attain and sustain competency in the market. Today all the markets are vibrant. Changes in the market are unpredictable and fast, so the strategy is also affected anytime. If a company has a winning strategy, it is not sure that the same strategy will prevail tomorrow. The changing business environment and the demands may even leave the strategy irrelevant tomorrow (Carpenter, et.al. 2012).

The motive of organizations is to get the customer attention and the market for the strength and the sustainability of the business. Today's economic conditions provide multiple suppliers of the same products in the same market that are easily available and accessible at the arm's length or via e-commerce. Therefore, the organization requires a marketing strategy for sustainable competitive advantage over its competitors. It needs to be strong in the technical, financial and strategic areas (Carpenter, et.al. 2012).

These are the resources of the organization setting the direction for the organization and ensuring the competency in market. This essay will therefore focus on the strategic element of the resources of organization with its impacts on the competitive advantage. Without having a strategy for a business is the directionless approach to the success. Different authors are of the view that a business must have resources and the capabilities of developing competitive advantage and making it superior than its competitors; otherwise, the business will be having a short flight (Carpenter, et.al. 2012).

Overview of Danube Buildmart

Danube was established in 1993 in Dubai U.A.E., bearing the name “Danube Building Materials FZCO”. Initially, it was a small trading company with the aims of becoming a leading Buildmart in the region. Now, the company holds the stock of more than 25,000 products and numerous value added services in all its showrooms across the region and in India. The company is operating almost 18 branches in the UAE and having 10 locations across the world, including Bahrain, India, Qatar, Oman, Saudi Arabia, and UAE ...