STRATEGIC MANAGEMENT

Strategic management

Strategic management

Introduction

The economy of world is thriving on various business activities, conducted on small and large scale around the world. The primary reason for establishing any organization is to earn profit and maximize it over number of years of its operation. Although profit cannot be increased, it can be attained through value adding process, incorporated to achieve success on large scale of operations. The value adding process includes continuous innovation in almost all areas of business (Malik & Merunka, 2006, pp. 2-7).

Nestle Food Company

Unilever is one of the leading FMCG Company, operating in almost every part of the world. The company is known for is holistic operations and effective services. The values of Nestle are based on high morals welcoming employees from diverse cultural back grounds. Today organizations like Nestlé have developed environmental management systems and environmental auditing, and this emphasis on sustainable development values feeds into the culture of the organization so that the emphasis today is on corporate social responsibility (Susan et al, 2008, pp 2-13).

The strategies of the organization should be responsive to the internal and as well as external needs of the organization. To incorporate change at both the levels, change management agents should be assigned to develop policies and programs to implement change in the organizational strategy. The change should be implemented, involving employees working at every level so that they can relate themselves with changing values and norms (Susan et al, 2008, pp 2-13)

Mission Statement Of Nestle

Nestle is the leading nutrient company of the world that aims in wellness and health of its consumer. Our mission is "Good Food, Good Life" is to facilitate consumers the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night (Susan et al, 2008, pp 2-13).

Nestle Vision and Values

To become a world leading Food Company by providing valuable and high quality of goods and services to its stakeholders by being preferred corporate citizen preferred employer preferred supplier selling preferred products (Susan et al, 2008, pp 2-13).

Goals of the organization

To provide valuable food items to consumer through Nutrition, Health and Wellness.

To maintain high quality of safety standard at work place

To have healthy communication with consumer through public relation

To ensure the business practices aligned with human rights and labor practices

To maintain healthy relation with suppliers and distributers

To ensure the implementation of developmental activities in rural and agricultural industry

To ensure the company should be responsive to the environmental sustainability requirement (Susan et al, 2008, pp 2-13).

Strategic Tools

The overall atmosphere that surrounds this organization is constantly moving and dynamic, requires a high adaptability of survival. So, to survive and compete must adapt to change quickly and effectively. The company needs to thoroughly analyze its external and internal environment. Following tools will be helpful in analyzing the external and internal, environment.

PEST Analysis

This analysis will help in identifying the factors that affect the organization's ability to perform efficiently in the global ...