Strategic Management

Strategic Management



Strategic Management

Starting with an overview of an institution-specific strategic planning model, this project details both the process and effects of subsequent planning stages during the first year of implementation and the appropriate participation process. Review and revision of the planning document is discussed, as are specific examples of the plan's effects on library operations (Meyer 2003). Last, suggestions are made for enhancing the effectiveness of the strategic planning effort from its inception through full-fledged implementation.

Reading about the theory and mechanics of strategic planning and reviewing other libraries' strategic plans, however, are only the first steps toward achieving a workable plan for one's own library and garnering sufficient support to make the plan a reality (Maula 2005). Accordingly, the focus of this project is on creating an appropriate participation process, the implementation, the first-year review process, and the plan's effects on library operations--crucial issues on which the literature is sparse (Meyer 2003). First, however, an overview of the strategic planning process is needed to provide the context for the discussion about implementation, revision, and applications.

The Grays Library Unit (GLU) is composed of the following three divisions: University Libraries, the Center for Archival Collections and the Instructional Media Services. The last division is located physically outside the main library building. While the missions of the three divisions differ considerably, most notably in the Instructional Media Services' emphasis on production and delivery of audiovisual materials, they have in common the role of acquiring and handling information (Maula 2005). Realizing that the extant planning process was not effectively serving the entire organization, the dean of GLU charged the acting assistant dean to develop a three- to five-year plan for the whole organization with specific objectives for the coming fiscal year. A five-member task force, representing not only all four divisions of GLU ...