Strategic Management

Strategic Management

The current era of business commands innovation, progress and resilience in the corporate world. The competitive environment of the current age needs to have certain ways in which the organizations set theory strategies and objectives in order to proceed about attaining them. The management in the organizations is required to tackle with and handle the decision making and implementing issues regarding the business organization's future direction. Thus, for their survival, the companies have to design and develop the process that assess and control the business organizations and the industries within which these organizations undertake their business functions.

This paper discusses the issues and techniques involved in the strategies management process in an organization. The study will provide the company profile, customer target, company's value proposition, and other relevant material to support the study. Thus, a detailed description of the business management in s strategic manner will be provided here.

Company Profile: Unilever

Unilever is an Anglo-Dutch multinational company selling consumer goods. The company's line of products includes the beverages, foods, personal care, and cleaning agent's products. Unilever is the third-largest company manufacturing the consumer goods across the world in terms of the revenues and follows Nestlé and Proctor and Gamble and has been ranked as the largest ice cream maker in the world. The company has the ownership of 400 brands, and these include Axe/Lynx, Aviance, Heartbrand, TRESemmé, Ben & Jerry's, Toni & Guy, Flora/Becel, Dove, Hellmann's, Lipton, Knorr, Omo/Surf, Lux/Radox, Sunsilk, Rexona/Sure, VO5 and Wish-Bone. The company is dual-listed and consists of Unilever N.V., which is headquartered in the Netherlands, Rotterdam and also the Unilever PLC, based in United Kingdom. Unilever was incepted in the year 1930 through the merger of the Dutch margarine producer Margarine Unie, British soap maker and Lever Brothers. It The company has attained different corporate acquisitions, which include the Slim Fast (in 2000), Best Foods, Chesebrough-Ponds (in 1987); Ben & Jerry's and; and Alberto-Culver (in 2010) (Shaun Weston, 2010).

Customers

Unilever has gained a sustainable growth in many areas of its business. And it feels the significance of the facts that the company needs to communicate and collaborate with its new foreign partnerships and customers. The company works with the retailers in order to guarantee that its services and products are accessible with ease to all its customers. Unilever works hard continuously in order to expand its retail network that permits it to go beyond an increasingly diverse and wider base of shoppers (Johnson, Scholes, Whittington, 2008). With the current customers segments, the company seeks to improve and reform the manner in which it works mutually for the purpose of undertaking joint operations in more efficient and effective manner. Customer sustainability has become high in the recent years and has taken the shape of a much bigger part of our relationship with all of our retailers. The organization has assumed a lot of opportunities, which were provided through both the one-on-one activities and industry programmers (Drucker, Peter, 1954).

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