Strategic Management

Executive Summary

Fortune 500 companies are referred to be an example and symbol of strong management control and expert policies. It is the strategic management through which companies define and evaluate their products in the market. In this regard, Unilever is the biggest manufacturing FMCG Company of the world. The company has more than more than 400 diversified brands ranging from Home Care to Eatables. Strong commitment and able leadership make it possible for the company to achieve sublime heights of success. With a span of 150 years, the company has strengthen its brands with new look and define new strategies to cope up with the market trends. All the brands are internationally recognized and valued equally. The customers are satisfied with the brand and the company is stressing on focusing its attention more on the needs of the customer rather than its core objective. It has come to a conclusion that in order to achieve success it will have to focus on the need of the customers only then can it increase its sales and hence profitability.

The financial statements of the company show that it is not a small player in the global FMCG market, its expertise in various fields has made it one of the world's leading brands. It also has a huge portfolio of over 400 brands that are all world renowned. The effort it puts into its products has made it the company that it currently is. As the company continues to grow, the future prospects of growth and expansion is high. Due to this, it is continuously launching new brands so that it can target every market in the global economy.

Strategic Management

Strategic Management Strategic management is the flag under which companies design and implement strategies which make them competitive and ahead of the market. There are hundreds of examples of the companies internationally who earn sublime heights of success by implementing the concept of strategic management. Internationally Economist termed it as a choice for the managers and a set of strategies for the organization that will enable it to achieve better performance. For the organizations it is said to be a process of continuous improvement and process up-gradation (Jeffs, 2008). There are main steps to be followed while developing strategic management in an n organization:

Scanning of Environment

Forming the Strategy

Implementing the strategy

Evaluating the strategy

For this research paper the company selected is Unilever. Unilever has been responsible for the massive growth of American Economy. It has played a major role in the long term growth of the economy. The enhanced performance of Unilever plays a major role not only in the context of American economy but whichever economy it operates in many Countries (Wilson, 2005) have welcomes the presence of Unilever due to the fact that it has been able to attain and sustain a remarkable reputation in the market.

Company History: (Unilever)

Unilever is a well renowned multinational organization serving the needs of diverse populations. Unilever has a plethora of brands to its credit which cater to ...