STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

How can a strong, positive culture enhance a firm's competitive advantage?

Corporate culture exists in any organization - if not consciously form, it grows spontaneously like weeds in an abandoned garden. Often spontaneous and was not aware of corporate culture is an obstacle to the achievement of the strategic goals of the company - if the management do not manage the corporate culture, it begins to control the management. But if the corporate culture is created in accordance with the strategy and mission of the company, it has become a universal tool for development and the achievement of its ...