STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Introduction

The telecommunication sector in the United Kingdom is an important one that provides services to the customers and helps them in staying connected with each other. Vodafone is a major company in Britain's telecommunication sector and helps the customers in getting the right services with the help of which they can stay connected with their loved ones. This paper will present an internal analysis of Vodafone by talking about the SWOT and TOWS matrix of the company and also by making future recommendations for the company.

SWOT

Strengths

Operating in the telecommunication sector in the United Kingdom is not easy as there are a number of competitors (Gilligan & Wilson, 2009, pp. 25). However, Vodafone has managed to maintain its position, as well as, market share so that the company is preferred by the customers and that they are able to offer the best services to the customers. Following are the strengths of the company:

One of the greatest strengths of Vodafone is its global presence. It is important for the company to maintain its presence around the world so that it can reach customers worldwide.

Services provided by the company are exceptional which means that the company provides its customers with excellent quality of the signals so that they can use their service whenever they require.

The pricing strategy of Vodafone is an important aspect of the company and has made sure that it stays above of its competitors and helps it to maintain its market share in the telecommunication sector.

The network infrastructure of the company has also helped in analyzing that the situation in a better manner and has made sure that the services provided to them are the best with the latest technology.

Weaknesses

Every company, regardless of how successful and big it is, possesses certain weaknesses which it has to work on to make sure that its operations are the best (Johnson, 2011, pp. 14). Following are the major weaknesses of Vodafone.

The company's negative return on assets is a negative aspect for its operations. It has been seen that the company is unable to work on the said financial objectives, due to which the whole business is suffering.

Operations in the United States are much weaker as compared to the operations in the Europe. It has been seen that the American people in the company do not prefer to work in the European outlets of the company.

Lack of concentration and focus on rural areas is another major drawback for the company. There is no network coverage in these areas which has caused Vodafone to suffer a lot.

Opportunities

For every company, there are opportunities of which they can advantage to grow and expand in the future. It is important for the company to identify the areas in which they can advance and can take adequate steps that will help in knowing as to what should be done about those opportunities. Following are some opportunities can Vodafone should take advantage of:

Advancements in the field of technology will prove to be effective and will ...