STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Part 1 : Personal learning experiences

Today strategic management is more significant than ever. The world is more transparent and attached than it has ever been. The actions and philosophies of organisations are scrutinised by the newspapers and the general public as not ever before.

Organization

I am investigating BBC is just an example. There are numerous organizations, large and small, with inconsistent and confusing basic aims. The lesson is that philosophy - or underpinning purpose - is the base on which leadership (for strategy, administration, motivation, everything) is built. If the base is not solid and viable, and is not completely congruent with what follows, then everything constructed up on it is prone to wobble, and at times can drop over completely.

Mission

To enrich people's lives with programmes and services that inform, educate and entertain.

Vision

To be the most creative organisation in the world.

Objectives Discussion

This coincides with massively increased awareness and interest amidst persons universal in business responsibility and the numerous associated concepts, such as Fair Trade, sustainability, social and community responsibility. The up to date foremost needs to understand and aspire to premier persons and accomplishing greatness in all these areas.

I discovered such uncertainties, not only is there a very unclear basic philosophy and purpose, but also, it's very tough to accomplish consistency for leadership messages to staff and customers. Also, how can staff and customers align their efforts and expectations with such confusing aims and principles?

 

Part 2: Result and achievements

Reasons for internal analysis

I am investigating BBC is an demonstration (it's not the only one) of an association which has a confusing organizational philosophy. At times it is inherently conflicting. For example: Who are its owners? Who are its customers? What are its priorities and obligations? Are its financial operations a means to an end, or ...