Strategic Management

Strategic Management

Introduction

This paper intends to focus on the strategic planning aspect within a health care organization. The organization is based on new drug discovery research and development but it somehow lacks the essential component of strategic planning. Now the organization wants to go in this domain but it seems quite resistant. In order to help them develop a good knowledge of strategic management, this paper will explain the meaning of strategic planning, identify barriers to strategic planning and explain how this organization can overcome these barriers.

Strategic Planning in the view of Health Care Domain

Strategic management is an on the outside focused viewpoint of handling a company that hyperlinks strategic thinking and research to business action. Ideal control provides a continuous viewpoint for creating and handling the expectations and activities of the company. It looks for to create a bridge between the corporation's exterior atmosphere (political, regulating, economic, technical, social, and aggressive forces) and its inner situation (culture, company framework, resources, goods and services, and so on). In few situations developing the bridge may result in addressing exterior causes, while in other circumstances, company may tend to create a changed culture. Changes in medical care are reported to be over whelming but creating some troubles at the same time. When change happens, new possibilities and risks appear. Ideal control is a corporation's procedure for understanding and successfully handling change. It is the authority process for reengineering or reviving the company (Prince, 1998).

Perfect management specializes in anticipating external change, promotion progression in the services and techniques of the organization, and promotion quality. At the same time, ideal management places path for the organization and through a common understanding of the viewpoint and large objectives provides everyone in the organization a style for making continuous options. Such management represents where the organization is going and, sometimes more important, where it is not going. Perfect management makes business information based and concentrated (Horak, 1997)).

Perfect management is no more regarded as an personal discipline; rather, it has become important in major and managing organizations. Perfect professionals regularly link the organization to its external environment, not merely to ensure interface and success, but also to understand or change the environmental styles so as to “create the future.” Thus, ideal management represents an increasing process of research and evaluation to continually notice the earth and modify the organization to create strength. Perfect management is the process of business authority (Ginter, 2002).

Barriers to Strategic Planning

There are many barriers to strategic planning if a running organization seems to pursuit it. The first and the foremost is the resistance by the top level employees. The higher authorities do not like changes very much and as result they resist everything that is new to them. The other barriers may be;

Time and Place

Ideal considering and preparing is most effectively developed away from the office where it will be logically applied and applied. Many efforts at strategic considering and preparing classes are ruined to failing by being organized in the company ...