Strategic Management



Strategic Management

Introduction to Tesco PLC

In this paper the company, chosen for marketing strategy is Tesco PLC. Tesco is a significant international retailer. The company was founded in 1919 by Jack (later Sir Jack) Cohen, selling groceries from a stall in London's East End. “Tesco” as a brand first appeared five years later. Growth since the early days has occurred both organically and by acquisition, and today the total number of stores exceeds 3,700. Today, although Tesco remains focused on grocery items, following the Continental hypermarket model, it has also diversified into consumer electronic goods, clothing, DVDs and CDs, furniture, telecoms, and even insurance and other financial services.Tesco is a significant international retailer. As a global business, the company perceives itself as having an important role to play in helping to minimize its environmental impacts. Although based in the United Kingdom,

Tesco PLC has developed into an international grocery and general merchandising chain, employing 440,000 staff worldwide and with sales exceeding £59 billion (in the year ending February 2009). Operating income exceeded £3 billion. These figures make Tesco the largest British retailer in terms of both total sales and domestic market share, and the third largest in the world after Wal-Mart (United States) and Carrefour (France). It is claimed that £1 in every £7 of UK retail sales goes the way of Tesco. As a global business, the company perceives itself as having a vital role to play in helping to minimize its environmental impacts. Although based in the United Kingdom, Tesco PLC has developed into an international grocery and general merchandising chain, employing 440,000 staff worldwide and with sales exceeding £59 billion (in the year ending February 2009) (Hall, Johnson, 2009) . Operating income exceeded £3 billion. These figures make Tesco the largest British retailer in terms of both combined sales and domestic market share, and the third largest in the world after Wal-Mart (United States) and Carrefour (France). It is claimed that £1 in every £7 of retail sales goes the way of Tesco (Wrigley et al. 2005).

Mission

Thre mission of Tesco is to generate worth for consumers to gain their loyalty for the life time. Tesco success lies on the customers and the people. Customers are the main factors of the company who buy the products of the company. Tesco is efficient in serving the customer needs and they are likely to return what Tesco is offering them. If the team finds what Tesco reward them, team work more hard to help customers. The British company Tesco has a network of 821 stores in Britain and Ireland. It takes advantage of their long presence in the market to create an active channel e-commerce. Tesco is possible to achieve profitability by online delivery of groceries, using the old, discredited model of behaviour used by businesses.

Vision & Strategy

Tesco is a company based on customers and staff, quality properties around the world and numerous opportunities for growth. My mission is to build on these achievements for all our ...