Strategic Management



Executive Summary

This paper focuses on the discussion of the strategic management of Tesco. Tesco puts special focus and emphasis on the development and implementation of effective strategies, in order to succees in this globalised world. Furthermore, it is also aware of the fact that change has become a necessary part of functioning in this globalised world. This is because of the fact that, in today's world, people have numerous options regarding the purchase of a product or a service. Hence, Tesco has adopted an environment that puts emphasis on the employees to bring about a change in the overall functioning of the organisation. It also realizes the importance of innovation, which is the core aspect of change. Therefore, Tesco has always devoted itself in bringing innovation in their business. This paper highlights the different strategies that Tesco has adopted in its business structure, in order to success in this globalised world. One of the such strategy is innovation, which is an essential part of its organisations functioning process.

Strategic Management

Introduction

An organisation cannot succeed in this competitive world without developing and managing its strategies in the long rung. Tesco is a retail outlet in UK that focuses on the development and impaction of effective strategies. Furthermore, it is aware of the fact that in this globalised world, people have many alternatives for a product or a service. Therefore, Tesco puts focus on an environment that promotes changes in it. Innovation is core aspect of change (Datamonitor, 4-27). Innovation is an important element for any organization to survive, grow and significantly influence the direction of any otrasli.Razvitiya, however, does not guarantee success, but most continued with successive waves of innovation and change, with the increase of radicals. The surest way to succeed in this industry to innovate more and better than the competition, leading companies are developing a portfolio of innovations that can be used to maintain long-term economic growth. Innovation and change is an integral part of any business, but few people recognize its importance and significance (Datamonitor, 4-27).

History of Tesco

Tesco, the largest retail network in the UK's largest and third in the world, which has about 440,000 people in 13 markets around 280 000 in the UK. On average, more than 30 million people visit Tesco around the world every week. Tesco is one of those organizations that have given great attention to its strategy to deal with all kinds of problems and gain a competitive advantage (Datamonitor, 4-27). Tesco has a lot of attention to this step in the process of delivering value and set a mark which is a symbol of reliability.Tesco Plc is a grocery and general consumer goods retail to do with global reach. Tesco is headquartered in the UK and has the status of the third-largest retailer in the world by revenue and the second largest in terms of benefits. Tesco has stores in more than 14 countries around the world. Tesco is one of the best examples of brand extension, as the company started ...