STRATEGIC MANAGEMENT

Amazon.com

Amazon.com

Introduction

Amazon.com is a US based online retailer and web service provider. It sells its merchandise through the company-owned retail websites, with presence in North America and other international locations. The company offers a broad assortment of merchandise ranging from apparels to electronics to grocery. It implements strong marketing strategies and operates customer centric business to maintain its position among the Fortune 500 companies. In addition, its strong sales growth in the fiscal year 2009 represents its sound financial position. Moreover, the company has an opportunity to accelerate its growth through acquisitions and new service offerings.

Discussion

Amazon is the first company ...