STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Strategic planning is an effective tool that ensures best utilization of company's resources and aims towards timely completion of corporate goals and objectives. To illustrate strategic planning activity Team C has chosen the “American Icon” of motorcycles itself, Harley Davidson. To understand Harley's methods, Team C has chosen two fierce competitors for comparison, Honda and Yamaha (Dobson, Starkey & Richards, 2004).

For week 4, a strategy canvas was conducted on Harley-Davidson prior to the strategy being applied which identifies the competitive factors of Harley and how they compare to Honda and Yamaha using the factors. Dissecting the buyer utility ...