STRATEGIC HUMAN RESOURCE MANAGEMENT

Strategic Human Resource Management

Strategic Human Resource Management

Introduction

In strategic management areas of the company should seek the effectiveness of organization as a whole, and for that to happen, it is necessary that the strategy is present in all sectors, not just the central administration or in areas operational, and be mainly in Human Resources function. This is because, once established objectives and organizational strategies, the role of Human Resource is critical to the implementation of what was planned by defining of convergent policies of personnel management and guidance, support and control compliance with these policies, the operations of which, happens to be assigning each cell or organizational sector. The human resource management refers to a set of policies, systems, procedures and practices used by organizations to plan, organize, execute, coordinate and control the activities of selection, development, use, maintenance, evaluation and control of the people that make up their workforce. However, identifying how organizations develop and make policies and practices human resources management, seems to be more important than finding, from a perspective temporal characteristics of each approach this function. Furthermore, this paper demonstrates the strategic human resource management of Starbucks that was one of the reasons for its success.

Discussion

Background of Starbucks

The company began with a booth in the historic Public Market Pike Place Market in Seattle, United States. In space, it sold various types of roasted coffee beans for home consumption. Soon in 1971, the company set a logo and created a brand to differentiate themselves from competitors (Schultz & Jones Yang, 1997, p.43). The name was inspired by the sailor's chief novel Moby Dick, Starbuck. Logo of Starbuck, a mermaid two tails, refer to drawings of the time slot of the Great Navigations, which recalls the tradition of the uncertain travel the high seas and mariners who began marketing the coffee worldwide.

In 1982, the company now has three partners and their history began to change when the new CEO and director of marketing, Howard Schultz, wanted to start selling no more beans, but the coffee ready. On a trip to Italy, Schultz was enchanted by the romance involving the Italian cafes and wanted to implement the idea in the United States.

The concept was put into practice in a new store, in downtown Seattle. After the initiative, Schultz left the company to open his own coffee shop. Starbucks continued to grow and gain market share. In 1987, with the help of local investors, bought Starbucks and Schultz returned to the CEO of the company. At the end of this year, the company already had 17 stores, including one international in Canada.

Throughout its development, a series of attitudes showed innovative thinking and strategic chairman. In 1992, for example, the company went public and began offering shares on the stock exchange. Five years later, inaugurated the Starbucks Foundation, with a comprehensive program of literacy. At that time, the company already had 1,412 stores, including spaces outside of North America, like United Kingdom, Japan, Singapore and the ...