STRATEGIC FINANCIAL MANAGEMENT

Strategic Financial Management

Strategic Financial Management

The long-term survival of a firm seems to be dependent more on the firm's competitiveness. No matter how much personal, human and intellectual assets, an association is adept to mobilize, its long-term survival will be in jeopardy if it fails to stay competitive. The firm thus desires to be adept to determine its grade of comparable benefit vis-a-vis that of its competitors and also be in a place to advance and maintain it. Normally an association will set up a marketing intelligence to supervise its competition.

A company's financial statement enables stakeholders to know ...