Strategic Choices: Southwestern Airlines

Strategic Choices: Southwestern Airlines

Introduction

The purpose of this study is to expand the boundaries of our knowledge by exploring some relevant facts and figures related to SWOT analysis of Southwest Airlines. Southwest Airlines is one of the United States of America based low cost airline. The airline which was initiated back in the year 1967 is now the biggest airline in the US based on its coverage of domestic routes. As per the worldwide statistics on the aircraft, it has been observed that the company has a reputation for using the Boeing 737. The company is known for its ...