STRATEGIC CHOICES

Strategic Choices

Strategic Choices

SWOT analysis of Apple

Strengths

Apple is a very strong and successful brand which is strongly recognized all over the world.

Apple has very strong marketing skills which is a big part of the success of their product.

Apple has strong research and development skills which permit to the company to make successful and very creative products like for example Ipod. Besides, Apple has always been perceived different from the rest of its competitors because of the fact that they really stress on the innovation and the improvement their product. In fact, Apple offers unique products that perform differently than the products ...