STRATEGIC CASE ANALYSIS

Strategic Case Analysis

Executive Summary

Management and employees make up the internal stakeholders. Mexico Fordâ?˜s employees do not belong to a union and do not want to because there are excellent relations between the management and the workers. Customers are a vital element of any business, and are especially important in ensuring the ultimate success of the organization's strategy.

The automobile industry is one of the most competitive industries in the world. The top competitors globally and domestically account for most of the industry's market share.

Although the automobile industry has very strong rivalries among competitors the industry will not see many new entrants in the future. There are several reasons why there is a low threat of new entrants in the automobile industry. Changing Ford's current vision to become a mass producer of fuel efficient economic vehicles and alternative fueled vehicles will provide some additional opportunities. To accomplish this new corporate vision, some long-term objectives will have to be created and communicated. More so then ever, the auto industry will be going through a major transformation in the very near future. The change will be due in part to rising oil costs and the world needing to become more environmentally concerned against global warning. There will be other trends and forces, but alternative fueled vehicles will be a driving force in the industry. Ford must continue to look at these trends and threats, as new strengths and opportunities, modifying the strategic plan if required by the external or internal changes.

Strategic Case Analysis - Ford Motor Company

Company Background

Ford Motor Company (NYSE: F), was founded by Henry Ford I n 1903 and become a corporation in 1919, it is the second largest manufacturer of cars worldwide. Ford Corporation includes Ford North America, Ford South America, Ford Europe, Premier Automotive Group, Ford Asia Pacific and Africa/Mazda segments. Volvo, Mercury and Lincoln motors. At the beginning of 2007 Ford sold Aston Martin division and in June of 2008 Ford sold to Tata motors its Jaguar, and Land Rover divisions. At present time, Ford has 246,000 employees and 95 plants worldwide. Ford needs a sense of urgency regarding revising a strategic plan that incorporates the next generation of vehicles, reduces cost, and expands in the world growing markets. In today's global economy and highly competitive auto industry Ford has no time to procrastinate. Ford has just too much at risk in not planning a new strategy and become an industry leader in alternative fuel technology.

Ford New Vision

For Ford Motor Company is to become automotive industry leader in, fuel efficient, and alternative fueled vehicles at an accessible cost with superior quality to global consumers. When people think Ford, people will think in quality and innovation, the car of the future.

New Mission Statement

The new proposed mission statement will be as follows: Ford Co will become an industry leader, not a follower. To regain lost market share that was lost to foreign competition, and once again be the auto industry leader in sales, in ...