Strategic Analysis of University of Nottingham

Strategic Analysis of University of Nottingham

Strategic Management and Leadership

Introduction

The University of Nottingham is a renowned public research university that is situated in Nottingham, England. This university came into being as the University College Nottingham in the year 1881 and was granted a Royal Charter in the year 1948. The University of Nottingham is best known for its services in the field of research and education in the entire world. The essence of the success of this university is the strategic plan and the innovations through which it continues to operate for achieving excellence in the field of education and providing the best services to its stakeholders. It is obvious that this is a period of remarkable turbulence that is triggered by the financial crisis that arose globally. The University of Nottingham experienced the adjustments that were required to repair the public finances that were shattered. It is also significant that there is a great deal of uncertainty that was created by the ongoing conditions which made the planning process for the management of the University of Nottingham. The preparation of the University of Nottingham involved a thorough analysis of the risks and challenges that the university would face while implementing the innovation in their strategic plan and management. An important thing to note is that the most important human and capital resources have been involved in the planning of the strategic implementations to achieve the desired objectives in relation with the mission and vision of the University of Nottingham.

Mission

The University of Nottingham is committed to provide genuine international education, produce world leading research, inspiring students and benefiting the communities around the University campuses in the United Kingdom, Malaysia and China. The purpose is also to improve the life of individuals and societies all over the world. The University also makes the discoveries and knowledge matter by the excellence and innovation that they implement.

Vision

The vision of the University of Nottingham is to be recognized widely as the first choice of:

Researchers who aim to make a significant impact globally.

Students who aim to achieve high quality international education.

Businesses that require innovative partners to achieve competitive edge over their competitors.

The University of Nottingham aims to be recognized among the top ten universities of the United Kingdom by attracting talented and ambitious staff, student s and business partners (Wardle, 2010, pp. 198). The University of Nottingham also aims to be known around the world for significant contributions especially in the areas of health, food security, and energy and sustainability.

Excellence in Education

Consolidating the Position of University of Nottingham as a Leading Global University for Teaching and Learning

The core strategy of the management of the University of Nottingham is to maintain the quality of education and support that they provide. To implement the core measures for achieving this objective, there are number of important measures that have been implemented for the achievement of the mission of the university. A comprehensive approach has been developed in order to provide academic support so that it ...