STRATEGIC ANALYSIS OF BRITISH AIRWAYS

Strategic Analysis of British Airways

Table Of Contents

INTRODUCTION3

AN OVERVIEW OF THE INDUSTRY4

SWOT ANALYSIS ON BRITISH AIRWAYS5

Strengths6

Weaknesses7

Threats7

Opportunities8

ACTIVITY CHART ANALYSIS9

PESTLE ANALYSIS10

Economic factors11

Socio-cultural factors11

Technological factors11

PORTER FIVE FORCES12

The risk of substitutes12

The power of suppliers13

The power of buyers14

VALUE STRING OF CONNECTIONS15

Operations15

Service15

FEASIBILITY, SUITABILITY AND ACCESSIBILITY15

REFERENCES17

APPENDIX18

Timeline18

STRATEGIC ANALYSIS OF BRITISH AIRWAYS

Introduction

Modernity is the era of production characterized by the rise of industrial capitalism and the hegemony of bourgeoisie. Thus it cantered on the production of commodities and products which in the Marxian perspective modernity becomes oriented with production and materialism.

On the other hand, Baudrillard understands modernity as a method of blast of commodification, mechanization, expertise and market relatives and farther, distinguished by an expanding differentiation of spheres of life. Since modernity distinguished by industrial revolution premier to an era of output, capitalism came by the mighty rank in a financial system. Although the remnant of Marxist finances is still maintained in some communist nations, undeniably, the expansion of capitalism as a financial scheme made the surrounds for globalization of financial, heritage, and political spheres (Gregory, 1996, 28).

This important status became basic in the international finances wherein every capitalist flourishes to accelerate their enterprise joined in with the pervasive and productive strategic designing in alignment to acclimatize with such phenomenal change inside the rudimentary spheres of the society. Moreover, this rapidity influenced the modernization of the humanity, wherein it impels itself to the mail up to date ideology. Thereby our humanity today, as most of the scholars and investigators would put it, is on the verge of post-modernity.

In global economy, post-modernity is not new at all. The fast development in business administration, organizational heritage, and human asset administration, are but cryptograms of post-modernity. Moreover, such occurrences in the financial countryside are not proposed to threaten entities which are slow and sluggish in answer to the indications of the times, but, a issue of detail in which will not be accused to specific somebody but to all (Corke, 1986, 28).

An overview of the industry

The airline industry has undergone important restructuring in latest years. Airlines, previously competitors in a highly regulated commerce, have become opportunistic seekers of co-operation. In today's world, mega-carriers and little airlines are employed simultaneously other than vying with one another. Forms of co-operation encompass sub-contracting, code-sharing, franchising and the formation of international trading networks. Such alliances permit companies to aim on their respective centre competencies, while drawing the advantages of scale economies. In essence, co-operation amidst competitors has directed to expanded competitiveness. This has accelerated the tendency of junction trading, and the airline has become distinguished by the yearn to pertains to an international network. The inclination has been to strive for a international presence (Hayward, 1983, 44).

There are some entails to elaborate in the airline industry. The customary (and somewhat slow) way for an airline to elaborate is to add air journey to its agenda, utilizing its own gear and crew. For decades, this was the usual entails to expansion. Growth was usually incremental. To cite an demonstration, Qantas - initially Queensland ...