STRATEGIC ANALYSIS

Strategic Analysis

Table of Content

Introduction3

Environmental Analysis of the Mobile Handset Industry in India3

SWOT Analysis4

Strengths4

Weaknesses4

Opportunities5

Threats5

PEST Analysis5

Political Analysis6

Economic Analysis7

Socio-Cultural Analysis7

Technological Analysis7

Introduction and Background of the Selected Mobile Handset Brand8

Recommendations for Apple to be Successful in the Mobile Handset Industry in India9

Feasibility of the Selected Strategy10

Conclusion11

Strategic Analysis

Introduction

Mobile phones have become a necessity of people all around the world. The mobile handset industry is being directed by the technological developments. Henry states that it is very important for the companies to stay on top being aware of the latest news about the technological advancements emerging in the market that help the companies to advance on the basis of technological advancements and developments (Henry, 2008 pp. 48). The region that has been selected for analysis of its industry is India. India is an emerging market and has great potential for accepting new companies and technology driven products. Likewise the other regions of the in the world, the mobile handset industry is also subject to technological developments that enable them to market their products in an innovative way. There are various mobile handset companies that operate in India but the highest shares remain with Samsung, HTC and Apple.

The purpose of this paper is to critically analyze the environment of the mobile handset industry in India. Then the paper will be followed by selecting a brand of mobile handsets and its strategic direction of being successful in the selected region will be discussed followed by the feasibility of the strategic plan of the selected mobile handset organization. This paper will be helpful for understanding the environment of the mobile handset industry in India and provide us with an over view of what it takes to be successful in the mobile handset industry of England.

Environmental Analysis of the Mobile Handset Industry in India

Environmental analysis basically refers to the internal and external environment of any industry. As we have selected mobile industry of India for discussion, so we will be discussing the internal and external factors that affect the environment of the mobile handset industry in India. Bouwman states that an analysis of the environment of the mobile industry of India will be made on the basis of SWOT Analysis and PEST Analysis that will provide us with a very good explanation of the opportunities, strengths, weaknesses and threats for companies in the selected industry along with the various factors that have an impact on the mobile handset industry of India (Bouman, 2009. Pp. 29).

SWOT Analysis

According to Bohm, Swot Analysis is a very important tool that demonstrates in details the opportunities, weaknesses, opportunities and threats for companies in an industry (Bohm, 2009, pp. 104). The following are the potential strengths, weaknesses, opportunities and threats available for the mobile phone companies in the mobile handset industry of India.

Strengths

The following are the potential strengths of the mobile handset industry of India.

Huge wireless subscriber potential.

Lowest tariff rates in the world.

India attracts foreign investment because it possesses cheap labour.

Acquisitions and mergers are promoted by the strategies that include sharing of ...