STEVE JOB'S CONTROL ON APPLE

Charels Handy's: Power Culture Theory to Analyse Steve Job's Control on Apple



Charels Handy's: Power Culture Theory to Analyse Steve Job's Control on Apple

Introduction

Jobs uses popular media tools to enhance the buzz. Twitter is a popular site that allows users to create 140 character long posts to share with their followers and the rest of the world. Apple's products have tag lines that describe each product that can easily been sent to the world through Twitter posts. One example is the description for MacBook Air. Jobs described it as, “the world's thinnest notebook” (Gallo, 2009). The use of that tagline may seem like it only gave consumers little information regarding the product, but it peaks the curiosity that will drive the consumer to research further specifications and information for the product. Jobs is a smart man. He sticks to the rule of three following research from neuroscientists that have discovered that humans can comprehend only three or four pieces of information at a time (Gallo, 2009). He divides his presentations into three parts and enjoys having fun with that rule of three, including presentations with speakers of products . One excellent example of Apple following the rule was when Jobs introduced the iPhone in January 2007. He described the iPhone as an iPod, a phone, and internet communicator in one device as opposed to three separate devices (Gallo, 2009). Almost instantly, tech “geeks” were salivating and could not wait to get their hands on an iPhone. At the launch in late June 2007 (nearly six commercial-filled months after he first introduced the product) consumers waited for days in line at Apple stores to purchase the iPhone. The overwhelming demand led to shortages and long activation times for the phone because the network was so bogged down from millions trying to activate the phone at the same time. Subsequent launches of newer models of the phone have had similar issues, especially shortages of the product.

Steve Jobs was the co-founder of the company, and the genius mind behind the concept of being innovative and being different from the rest. He emphasized on the culture of thinking differently in the organization, in order to provide insanely great products to its customer base. Every time the company launches a new product, it exceeds the expectation level of its customers. This case study gives a management level overview about the company's progress with the approach of being different and innovative (Tuominen, 2004).

Management Practices of Steve Jobs

Initially, the company was looking to design personal computers for their customer, which is the reason why the company was initially named as Apple Computer, Inc. The name was changed later on, when the company expanded its business from computer manufacturing to the production of other technologically advanced products. This rapid change in the business structure of the company came due to their strong focus in the research and development department. Their R&D department always looks to find out such technologies which will be one step ...