From the table of test of homogeneity of variance, we can infer that which of the methods, we have to utilize from the multiple comparisons table. As we now know that the variances are statistically equal, we will see for the equality of means in LSD, under multiple comparison tables. From the result we can infer that the average perception of the people regarding the delivery reliability is same in all the groups that are mentioned in the product types, as their p value is > 0.05.
From these inferences, we can make changes to our marketing strategies, on the basic of the perception of delivery reliability and can make differentiated strategies for the groups, who, on an average have different perceptions for the delivery reliability, in any.
Question 2
Between-Subjects Factors
Value Label
N
Firm Size
0
Small
25
1
Big
25
Structure Procurement
0
Decentralized
25
1
Centralized
25
Descriptive Statistics
Dependent Variable: Overall Satisfaction in January
Firm Size
Structure Procurement
Mean
Std. Deviation
N
Small
Decentralized
5.5385
1.45002
12
Centralized
4.3571
1.54955
13
Total
4.9259
1.59147
25
Big
Decentralized
4.7692
1.30089
13
Centralized
4.7857
1.42389
12
Total
4.7778
1.33973
25
Total
Decentralized
5.1538
1.40548
25
Centralized
4.5714
1.47645
25
Total
4.8519
1.45897
50
Levene's Test of Equality of Error Variances(a)
Dependent Variable:Overall Satisfaction in january
F
df1
df2
Sig.
0.613
3
46
0.61
Tests of Between-Subjects Effects
Dependent Variable:Overall Satisfaction in january
Source
Type III Sum of Squares
df
Mean Square
F
Sig.
Corrected Model
9.705a
3
3.235
1.569
0.209
Intercept
1275.092
1
1275.092
618.317
0
size
0.391
1
0.391
0.19
0.665
structure
4.573
1
4.573
2.218
0.143
size * structure
4.836
1
4.836
2.345
0.132
Error
103.11
46
2.062
Total
1384
50
Corrected Total
112.815
53
We have conducted this test, in order to find out the two different categorical variables on the scale variable to see whether they are associated with each other or not.
It can be seen from the test above, our assumption or in other words our null hypothesis, i.e.
H0 = the size and the structure of the procurement are associated with the overall satisfaction in January