Starbucks - Verismo

Starbucks -Verismo

Coffee has now become an integral part of every one's life. Most people now start off their day straight away with a steaming cup of coffee. This increasing demand of coffee has introduced great competition among the coffee brands. Starbucks -Verismo is a very famous coffee making machine. Its competition with the other brands such as Nescafe Nespresso, Green Mountain Coffee Roasters has forced it to design an effective and coherent integrated marketing communications plan ((Bennis, 2002, p. 12). Starbucks is aiming at developing rationale strategies for its Verismo machine by including promotions and public relations in the ...