Starbucks Corporation

Abstract

This research paper showed the information about Starbucks Corporation and how Starbucks Corporation is serving different countries with varieties of products. There is also discussion about the competition associated with Starbucks Corporation. In the end, there is a conclusion which shows that loss associated with Starbucks Corporation is less than the benefits. There are also solutions to minimize the risks when careful considerations are made. We will discuss the competition associated with Starbucks Corporation. This study presents the mixed research methods in which qualitative research method predominant the quantitative research method.

Key words

Starbucks Corporation, SWOT Analysis, Competition, Implementation, Control

Contents

Introduction3

Objectives of the Study4

Sample Design and Sample Size4

Limitations5

Scope of the Study5

Discussion5

Needs, Wants and Values6

History8

Key strategic Challenges9

Present Situation10

Brands-Ethos Water11

Volunteer Programs11

Illegal stores11

Dimension of success12

Importance of SWOT Analysis in Starbucks Corporation13

Threats14

Marketing Strategy16

Labor Disputes17

Recommendations17

Conclusion18

Starbucks Corporation

Introduction

Starbucks Corporation is the coffee company and, one of the leading companies of Untied States of America which is situated in Washington. It is the biggest coffeehouse and a company, of the world because; it has 19,763 stores in various countries of the world. It has 12,848 stores in USA, 1,264 in Canada and 621 in China. Starbucks Corporation sells different varieties of coffees such as drip brewed coffee, espresso coffee, pastries, snacks and other items which include mugs and cups. There is also a brand of Starbucks Corporation such as Hear Music which sells books, music and film. The products of Starbucks Corporation are seasonal and vary from store to store and depend upon the locality. Ice cream and coffee are also sold at numerous stores.

Research Methodology

There are two main data sources of researches primary and secondary. This methodology used both the primary and secondary sources. The resources of secondary data were easily available. In order to collect secondary data, researcher investigates articles that are found in the literature. The survey was carried at different places by different person who mentioned in this paper.

Objectives of the Study

To study the business of cloud Starbucks Corporation.

To study the factors which help to decide whether Starbucks Corporation is the leading co operation or not.

Sample Design and Sample Size

As the survey is to understand the business of Starbucks Corporation, the research was specifically designed for the people who work in different stores of Starbucks Corporation.

Limitations

Sample size was not large because it was not easy to meet professionals.

There are several statistical techniques implemented and conclusions have drawn.

Scope of the Study

The scope of the study influences the Starbucks Corporation spreading the business in several countries, and also revealed the impact of competition in different countries.

Discussion

The basic concept behind the marketing is to fulfill the customer requirements. The requirements fulfilled in a way that good decisions should be taken from other competitors. Other than, marketing concepts there are certain concepts for production and sales. The concept behind the production is that the firm will produce efficiently at low cost. If the product is of good quality and at low cost the demand will automatically rise. This concept came into late 1920s while ...