Starbucks

[Name of the Institute]

Starbucks

Introduction

Established as a small coffee shop in the historic Pike Place Market in Seattle, Starbucks has managed to attain a worldwide cult status since 1971 (Gilbert, 2008). The CEO of Starbucks Howard Schultz believes that the company's outlets should offer more to the customer, than the traditional coffee stores or cafes. Promoting a chic and contemporary culture throughout the Starbucks outlets, the company has managed to build a strong worldwide customer base. Today, Starbucks has a presence in more than 55 countries worldwide, with more than 17,000 operational outlets. The company has managed to establish itself as the world's premier roaster and retailer of specialty coffee products.

Discussion

Personal Knowledge regarding Starbucks

Living in the modern society, almost everyone has a certain level of knowledge regarding the global phenomena of Starbucks (Alderman, 2012). Regardless if you drink coffee or not; the brand of Starbucks has become so famous and indoctrinated in the society; that we will be able to recognize the iconic brand anywhere. I remember the green mermaid in the sign of Starbucks, as it is present in majority of the company's products and advertisement. I also know that the brand is present in several different countries of the world, and the name of company is partly inspired by the character “Starbo” in the novel Moby Dick. I have always enjoyed the experience of visiting Starbucks' outlets due to their friendly attitudes and wide variety of delicious coffee products. These outlets are defined as coffee houses, which offer a wide range of facilities. Having visited the stores on multiple occasions, I know that company has an interest in music and also produces movies. I remember the advertisements for the movie “Akeelah and the Bee”, in several Starbucks outlets. Overall I see the brand as a significant part of the modern culture, and a formidable brand in the global market. Starbucks gift cards are also a very convenient birthday gift for you loved ones, as they are easy to attain and the recipient usually appreciates the gesture. These gift cards can be very convenient as a last minute resort, to buy a gift for someone.

Personal Like and Dislikes

The thing which I like the most about the coffee chain is the amicable and friendly attitude of the store staff. Whenever I go to the Starbucks coffee house I feel comfortable and welcome by all of the employees. Also the environment of the coffee house is very different from the traditional stores, where the style and architectural design of the 1930s culture is mixed with the modern trends. The result is the amalgamation of the new and the old, providing rustic and culturally enriched environments. Whenever you enter the Starbucks coffeehouses, it is as if you are entering another time, and it adds to the coffee experience. Also majority of the stores consist of free wifi connections, which the customers can utilize when consuming the beverage or other products. For students like me, this is a very significant factor because it allows ...