Stannards Superstores Case

Read Complete Research Material

STANNARDS SUPERSTORES CASE

Stannards superstores Case

Stannards superstores Case

Task One

INVESTOR MEASURES RATIOS

Debt/Equity Ratio

2007

2008

Total Liabilities

37

104

Total Equity

1750

1794

Debt/Equity

0.021

0.057

Current Ratio

2007

2008

Total Current Assets

707

688

Total Current Liabilities

744

792

Total Current Assets/ Total Current Liabilities

0.950

0.86

Quick Ratio

2007

2008

Current Assets

707

688

Inventory

398

410

Current Liabilities

744

792

(Current Assets

- Inventory)/ Current Liabilities

0.41

0.351

PROFITABILITY RATIOS

ROA

Return on Assets = net profit before taxes / total assets.

2007

2008

net profit before taxes

115

91

total assets

1750

1794

ROA

0.065

0.050

LIQUIDITY RATIOS

Current Ratio

2007

2008

Current Assets

707

688

Current Liabilities

744

792

Current Ratio

0.95

0.86

Net Current Assets % TA

2007

2008

Current Assets

707

688

Current Liabilities

744

792

Sales

1,133

1,027

Net Current Assets

(0.03)

(0.010)

Task Two

ROE

Return on Common equity = (net profit - preferred share dividends) / (shareholders equity- preferred shares).

2007

2008

net profit

59

44

preferred share dividends

-

-

shareholders equity- preferred shares

1750

1794

ROE

0.033

0.024

ROI

Return on Investment Ratio = net profits before tax / shareholders equity.

2007

2008

net profits before tax

115

91

shareholders equity

1750

1794

ROI

0.065

0.050

Task Three

Current ratio is a measure of the degree to which current assets cover current liabilities. It has been seen that the current ratio is decreasing A high ratio indicates a good probability the enterprise can retire current debts. A ratio of 2.0 or higher is a comfortable financial position for most enterprises.Quick Ratio is a measure of the amount of liquid assets available to offset current debt. A healthy enterprise will always keep this ratio at 1.0 or higher. Generally, the acid test ratio should be 1:1 or better. Here we may see that the quick ratio has decreased a bit, and as it is lesser than 1.0, hence it indicates a bad sign.

Return on Assets is a percentage that shows how profitable a company's assets are in generating revenue. The higher the ROA number, the better, because the company is earning more money on less investment. Through the calculations we may say that the ROA has decreased from year 2007 to 2008, hence showing that it is bad for the company.

The Liquidity Ratios Analysis shows that the company has a bad impact on the company all over. The Current ratio or Quick Ratio show an ineffective output for the company.

Task Four

A key aspect of the CRM project is that it is cross-functional, and requires co-ordination of both front and back-office activities. This is why the emphasis must be on the culture and process, rather than on the technology. Mapping the processes involved from a customer's perspective when interacting with the company can be a useful way to identify where integration is necessary and what changes are required. As well as being cross-functional, CRM may also cross the boundaries of the organization itself to embrace partner organizations and suppliers. (Spivey 2007: 15-20)

Developing a sound business case that aligns the project with well-defined returns on investment is central to progressing CRM. Cost-savings are less likely from this type of project, placing a stronger emphasis on greater operational efficiency, increased revenue streams and longer customer relationships. The business case should identify both internal and external drivers of the shift towards a customer focus, and should propose solutions that address these issues.

All channels through which customers interact with the business should be considered, and whether the project will address all of these in one go, or whether phased implementation will be needed. A case should also be made for the ...