Stage # 3

Stage # 3

Stage # 3

Company's Marketing Strategy:

The long term strategy of Caffe- car washes Company is to develop brand equity, maximising customer awareness and building the customer base.

(See Appendix for table)

Decision1 (Marketplace Restructuring)

Promotion

Company can go for promotional activities like providing 30% to 50% promotional discounts on car wash services and providing free gifts on a complete car wash service.

Marketing

Company can go for marketing activities like placing ads on television, billboards or in newspaper ads.

Continuous Innovation

Company can go for brining innovation in its services and in the technology, which it is utilising for car wash. For example it can go for complete automation of its system.

Superior Customer Service

Company can go for providing superior quality of customer services for its clients or customers.

Technology

Usage of technology is also a strategy for earning maximum revenues.

Option Selection

Continuous Innovation and Technology

These two strategies can help Caffe- car washes Company in Marketplace Restructuring. By doing so the company will be able to capture large number of customers. Updating of technology and continuously innovating systems and processes will enable consumers to adopt the company's services and will help in making loyal customers.

Decision 2 (Supply-chain management capabilities) 

Customer Relationship Management

Company should manage its customer relationship management as it will help in keeping the customers connected and loyal.

Customer Service Management

As the Company is offering online booking system through its webpage so an important concern is this that the company should be very careful for timely updating the customer service records and customers should get their turn in time.

Order Fulfilment

Fulfilling the order requirement with dedication can motivate a customer in coming back for availing the services rendered by the Company.

Manufacturing Flow Management

Managing the system flow with less hurdles and disturbance will increase the chances of quality service.

Product Development And Commercialisation

Developing the product and going for commercialisation will enable the Company to gain sustainability in the market.

Option Selection

Customer relationship management, customer service management and Product Development And Commercialisation

In the final selection of strategies Caffe- car washes Company should adopt Customer relationship management, customer service management and Product Development And Commercialisation strategies , if it want's to enhance the Supply-chain management capabilities and to bring smoothness in its processes. In a long run these strategies will help Caffe-car washes Company to become market leader in delivering exceptional quality services for the market.

Decision 3 (Internal knowledge management capabilities)

Customer Records

Records of customers, who regularly avail the services of the Company, will be helpful in maintaining better customer relationship management.

Employee Records

Employees' records are the part of internal knowledge management, which have to be kept personal in order to maintain healthy relations with the company's most useful resources.

Product Service Details

Complete service detail will enable the employee to properly work on the directions given by the quality control division.

Quality Control Records

Quality check on the appliances used in the company will help in managing quality of the service and will attract customers in a long run.

Service Records

Service records can be an option to meet the overall organisational ...