SPSS Report

Introduction3

Methodology3

Data3

Objective: 015

Multiple Regression Analysis5

ANOVA7

Cluster Analysis9

Objective: 0211

Effectiveness Ratings11

Multiple Regression Analysis12

Cluster Analysis18

Objective: 0320

Multiple Regression Analysis21

Cluster Analysis23

Objective: 423

Conclusion24

Appendix A26

Appendix B29

Appendix C32

Appendix D34

SPSS Report

Introduction

In this research report, we have to analyze the data about the sale straining dataset which is endowed with as a substitute with more sensible data that is archetypal of survey data in marketing. The level of measurement for the scale answers is assumed to be an evenly emerging interval of measures, thus regression is suitable for this analysis. The regression techniques will provide affluent outcomes for this multiple factors which are involved in this research analysis. A questionnaire was sent through mail system in 80 sales training department. The questionnaires had sent to training managers at various organizations in United States. The sales questionnaires ha divided in to four main sections according to the systematic techniques of knowing the demographic and others data of the sales trainers (Anderberg, 1973).

Methodology

Data

The data should be collected by sending questionnaires in 80 Sales Training centre of United States. The respondent rates have collected from the present frequency and the frequency which has used in last 5 years. From A1 to A17 the present frequency has noticed and A18 to A34 is the frequency which has used in last five years.

The data of AI to A34 includes various objectives in which the researchers have identified basic information's about the sales employees (ÁÒ, & ØÝ, 1998).There are 17 variables of types of training are used in the first section of the questionnaires. The variables which includes in types are as follows:

Conference

Lecture Method

Case Study

TV-Lecture

Film Viewing

Videotape or Video Disk

Interactive video

Role playing

Role playing with videotape

Feedback

Behavioral Modeling

Computer-Assisted Instructions

Business Games

Business Games (computer assisted)

Sensitivity Training

Home study

Reading Lists

In-Basket Techniques

These are the 17 types of training methods which used by the Training employees in their organization with the frequency scale. The present frequency and frequency in 5 years are the two factors which involved in this research.

Objective: 01

To determine the five most popular methods of training (A1 - A17).

Out of all the 17 training methods the five most methods area s follows

Conf/Discussion In 5 Years

Video Tape/Disc In 5 Years

Home Study In 5 Years

Reading List In 5 Years

In Basket In 5 Years

These are the five most popular training method s for the employees which have significantly used in the Sales Training department.

Statistical Tools

Two statistical analyses have been significantly used in this research on the Sales employees and their departments. The two significant tools which can define the accurate interpretation and their findings can be possible by using

Multiple Regression Analysis

Cluster Analysis

Multiple Regression Analysis

This statistical method is used to identify the relationship between the dependent variables and their significance with the data. In this research the 17 types of methods are regressed by using the Multiple Regression Analysis.

This can be obtain by using the SPSS software

Analyze - Regression - Linear

Descriptive Statistics

Mean

Std. Deviation

N

SID

40.50

23.238

80

CONF/DISCUSSION-IN 5 YRS

2.98

.927

80

VIDEO TAPE/DISC-IN 5 YRS

2.84

.878

80

HOME STUDY-IN 5 YRS

3.58

.839

80

READING LISTS-IN 5 YRS

2.95

.940

80

IN-BASKET-IN 5 YRS

3.40

1.063

80

Multiple Regression Equation

The multiple regression equation in this questionnaires is define as

Y = a + b1X1 + b2X2 + b3X3 ...